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Five Simple Reasons your Small Business should have a BLOG

Unless you have been living under a rock and using smoke signals to promote your business, you are probably aware of the term “Blog”. For the rock-dwellers, a Blog is a regular website article, typically written by an individual and written in an informal or conversational style.

The simple Blog has become a powerful marketing tool and it is one of the most effective tools that a business can use to engage with their customers. Used correctly, a Blog enables direct communication with prospects and allows the sharing of relevant information with current clients.

Here’s five simple reasons why your small business needs to start blogging:

Five Simple Reasons your Small Business should have a BLOGTo provide your customers with helpful content.

Gone are the days where a website simply existed to tell customers where you are and what you do. With a wealth of information available at our fingertips, we expect more from the business sites that we choose to visit.

Reward your site visitors with value by providing helpful tips on using your products/services, examples of how other customers have benefited through a relationship with your business or discussing news articles that are relevant to the industry in which you operate.

Visitors are much more likely to return to your site if they know that fresh information awaits them on each visit.

A Blog gives your Business a Voice.

Through the voice of a blog, a small business operator can show that the business is run by real people who care about what they do. You can use blog posts to provide insights into the business or to introduce the employees who make the business what it is. You can tell your customers WHY you’re in business, HOW you have helped others and WHAT you can do to help them.

Be sure to use your own “voice” when writing blog posts – I read all my posts out loud as I type them to ensure that they “sound” like me.

Create a Two-Way Conversation 

Enable comments on your blog to encourage interaction with your site visitors. If you are concerned about the type of comments that will be left by visitors, systems can be put in place to allow moderation of comments before they are posted.

Reply quickly to all comments and open a channel of discussion. Demonstrate that you are an expert in your industry and your business is worth the site visitor’s attention.

Search Engines LOVE Blogs

The GoogleBot looks for websites that have valuable, helpful content as part of its search ranking system and rewards relevant content with improved positions in search results. Your Blog content, when written correctly, is perfect for fulfilling this requirement as it ticks the boxes for being fresh, relevant AND helpful.

Five Simple Reasons your Small Business should have a BLOGBlogging will Inspire your Business life

Once you get into a routine of Blogging, you’ll start to see new ideas all around you. Not just for your blog, but for all aspects of your business life. Talking with workmates, watching TV, eating in a restaurant, and just walking the dog – you’ll be surprised where ideas will begin to spring from.

Remember this quote from David Allen of GTD* fame – “Your brain is for having ideas, not storing them”.  Write down ideas, straight away. My idea-writing medium of choice – the extra sticky Post-It note, stuck to my monitor.

One hidden advantage to Blog writing that I have found is the strengthening of my ability to effectively write and speak, not just about my industry but in all forms of communication. My language usage has been “awakened” through weekly blog writing and I feel comfortable communicating on forums, emails, customer letters, meetings with clients and speaking with family/friends.

Blog writing is not hard nor time-consuming – simply set aside a small piece of time and get going. I usually write the first draft of a blog in 25 minutes using a Pomodoro timer and then leave that piece for a couple of days. I’ll then take another look to polish before posting online (which usually takes another 25 minutes).

The most important thing is to start and be consistent – the benefits of a Blog will surprise you.

* GTD = “Getting Things Done” by David Allen

Three Key Reasons Why Fresh Content is critical for your website

Three Key Reasons Why Fresh Content is critical for your websiteThere is nothing more frustrating for a website visitor to come calling on a business site and find that the website is filled with out-of-date content.

Business prospects are instantly “turned off” any chance of actually becoming clients of the business and current clients will quickly become frustrated at the lack of online support for products and services.

In an age where consumers expect to have information available right at their fingertips, an out-of-date website with poor content could easily mean the difference between success and failure, both online and offline. Here’s three key reasons you should keep your website up to date and “fresh”:

Send the right message to your prospects

As the saying goes, “First Impressions Count”, and your prospects want to be impressed. An old website with content that is no longer relevant to them sends out the wrong message immediately and says to the prospective customer “we can’t be bothered to update our website and we put the same amount of effort into the rest of our business” (even though this may not be true).

Try to hook potential customers with engaging information, tutorials, videos, product demonstrations or free downloads all about the products or services that you want to sell them. This attention to detail will pay off in “bucket-loads” as they realise you are serious about what you do and that your business is the one they want to work with.

Provide your customers with the support they expect

Your current customers deserve to be looked after as well. You want them to return time and time again and this is possible with the 24/7 support that a well-structured website can give them. If they have problems outside (or inside) your business hours with your products or just need to find out how to use them effectively, your website can do this with downloadable how-to sheets, videos, customer forums and help desks.

In a generation where everyone is looking online for what they need – your website needs to be supportive environment where YOUR CUSTOMERS can get what they need – when they want it!

Google!

Not only is a freshly contented website good for impressing prospects and helping customers, it is also very good for the website itself. Google’s search ranking algorithm has a special fondness for sites with updated, relevant content, promoting sites with these higher on search results.

Once ranked, Google re-visits your site every few weeks and checks the content it finds against the content from its last visit. If it finds the same old information each time, you will see that your business website will begin to drop down in search rankings – possibly below that of your competitors.

A new article in your blog, added photos in a gallery or testimonials from customers are easy to add and make Google “happy” with your website.

As you can see, it isn’t too hard to keep your website “fresh”. Simply dedicate a few minutes each week (or day if you can) to adding new information that is relevant to the customers that you have and the ones you want to attract. Integrate a website content plan into your everyday business operations and reap the benefits as your online visitors begin to see your business as passionate, supportive and above all, operating with your finger on the pulse of your industry.

How You Can Make Google Sit Up and Pay Attention

It’s time to dispel a myth.

The act of simply getting a website DOES NOT mean that Google will automatically sit up and take notice of your business.

Your small business website is an important portal to your business – not Google’s. They won’t automatically place your business at #1 on the search rankings just because you have a site.  And the truth of the matter is that Google will continue to basically ignore your business until you (and your web developer) put some plans into action to make them sit and pay attention.

Here’s some tips from the Rusty Mango team to help you in the right direction….

Mobile ResponsiveMobile Viewing is Vital

As of 2015, making websites mobile responsive for viewing on phones and tablets became a priority for all. This was thanks to Google, stating loud and clear, that sites that were not optimised for viewing on mobile devices would be penalised in search rankings or, even worse, not even appear in mobile search results.

Google aside, now that over 74% of Australians rely on their phones as much as they rely on their desktops (Galaxy Poll), it’s definitely time to ensure that your small business site is mobile-friendly. 

All new Rusty Mango Design sites are mobile-responsive from day one for this very reason.

Don’t Use a Generic Business Name

If you already have a reputable brand then this particular action is going to be hard to implement. When establishing your business name, be sure to select one that is not previously used by other businesses, particularly in your industry. Even similar names can cause issues.

Why? Two problems can arise online – one, you may find it hard to register the domain name that you want and two, most importantly with SEO, Google may show your competitor’s name when users are actually searching for you!

Back LinkingShare Site Links with Your Industry

Although nowhere as important as they used to be, inbound links still give your site credence in the eyes of the Google-Bot. In days gone by, sites would inherit “importance” or ranking from any sites that linked back to them – reciprocal links were very popular among web masters. That importance has been downscaled in recent versions of the Google ranking algorithm but it is still there to a lesser degree.

To take advantage of inbound links, ask that your industry contacts link back to your website and, in return, you will link out to them.

Use A Plugin to Optimise Your Pages

When it comes to optimising your site for SEO (search engine optimisation), ticking all the boxes to make Google happy is a difficult task. Luckily for those sites using a Content Management System – there are site add-ons (plugins) like Yoast SEO to help get the job done.

Yoast SEO uses a coloured “light” icon to indicate whether the SEO on a page has been done correctly. Red: Incomplete, Orange: Partially Done and Green: Optimised. As the user adjusts the SEO settings using the easy to understand Yoast recommendations (Page Title, Description, Alt Tags, etc.), the “light” icon changes. Aim for the green “light” and you have given your page a good chance of success with Google.

Fresh ContentFresh Content

“Content is King” has been a catchphrase for quite a while now and nothing has changed. Google still loves sites that keep their content fresh, engaging and relevant to the target audience. The Google-Bots trawl the web regularly and they will notice who is updating their sites and who isn’t.

Of course, the easiest way to get some Google “love” is to pay for some. The Google AdWords system is the way that their company makes the bulk of their income. If you sign up for pay-per-click, you will suddenly become a Google VIP and your business listing will appear in the Ads in search results.

Have a Search right now and see where your small business site appears. If it isn’t on that all important page one, look at the actions above and create your own Google SEO strategy.

Five Steps to Writing Great Blogposts that ENGAGE

The key to writing blogposts is consistencyA Blog post is a great way to create fresh content for your website and a fantastic way to demonstrate that you are an expert in your industry. By producing helpful posts on a regular basis for your website audience, you can build a dedicated following who will often revisit your site just to see what you have written next. Another benefit of blogging is that your website content remains fresh and everyone knows that Google loves “fresh” sites in its search results.

Several clients of Rusty Mango Design have recently started writing blogs on their sites to build their online influence so we thought it’s a perfect time that we share the process we go through to write an engaging blog post.

Step 1: Choose a Topic

Once you start down the blogging pathway, you’ll find that ideas for new posts are continually popping into your head. Be sure to write each one down (I write mine on post-it notes) and store them in your ideas folder.

These ideas must be relevant to your target audience and they must be helpful and/or solve a problem.

Once you have a selection of ideas in your folder, choose one and move onto Step 2.

Step 2: Research – What do others have to say on the Topic?

Get online and see what other experts in your field are saying about your chosen topic. I don’t suggest that you plagiarise but doing some simple research will help galvanise your own thoughts and get you ready to write your own piece on the subject.

My Mindmap - its messy but it works....Step 3: Create a Mindmap

Next, use a simple mind map to pour out your key ideas for the post. The mind map for this very blog article is shown on the right.

Write your topic in the centre and branch out in all directions with the various points on that topic – it’s amazing how the ideas start to flow once you start. Feel free to scribble down anything that pops into your head.

Step 4: Start Writing but use your Own Voice

Start writing your posts using each of the various points from your mind map. Expand on each point but don’t go too overboard – stick to the basic K.I.S.S. principle here (Keep It Simple Stupid). Waffling on will lose your audience.

Be sure to speak the words out load as you type (be ready for some weird looks from your co-workers here). Your text should reflect the way that you speak – your audience wants to hear from you, not some academic lecturer.

Finally, use a timer (I use a Pomodoro Timer App on my phone). This keeps you focussed on writing and prevents your blog post from consuming your entire day.

Step 5: Create a Summary and a Headline that HOOKS

Create a short summary/excerpt of your blog article to post onto Social Media (Facebook and LinkedIn are my choice) – this is much easier to do straight up after you have written the blog post. Don’t wait and do it later or you may lose the flow of your topic.

Finally, the headline of your post is essential to hooking the attention of your potential readers. Just like the headline in a newspaper, it needs to make the reader want to find out more. Headlines are an art form in themselves. Joanna Wiebe at CopyHackers has written an excellent article on this very topic: 5 Criteria for Writing Powerful Headlines: https://copyhackers.com/2013/09/writing-powerful-headlines/

Conclusion

By following the simple steps above and getting in the practice of writing a blog post on a regular basis, you will find that ideas will soon start to flow easily from your head onto your screen. Keep at it too – the helpful content you produce will be a great addition to your online arsenal, confirming to all your potential clientele that you are an expert in your field and your business deserves their custom.

Does your Small Business even need a Website?

Does your Small Business even need a Website?Yes.

Simple answer, isn’t it?

Oh, you still need more convincing?

Alright then – here’s ten good reasons why your small business needs to get its act together and get an online presence:

#1– The World’s largest Consumer Base

Over 3.2 billion people use the internet in some form on a regular basis, and from that enormous number, it is estimated that at least 80% have purchased goods or services online. That’s roughly 2.6 billion potential customers for you!

Any small business without an effective website is missing out on their piece of the action.

#2 – The Digital Consumer

The internet is now 25 years old – some of your potential customers don’t know a world without it. Your business needs a web presence to engage with the modern digital consumer – they are unlikely to look for you anywhere else.

#3– You can be Available 24/7

Consumers expect to have information accessible to them around the clock from a variety of sources and this includes from your business. A website makes you available 24/7 (even while you are asleep) to provide information, product help and online sales.

#4 – Engage with your Customers

A website helps you connect with your customers on an almost social level. You can communicate through the comments of a Blog (like this one), a website forum that you moderate or via the many channels of Social Media that are available for use. A simple social connection can often be the key to a successful business relationship.

#5– Create a Hub for your Marketing

Got a new product that you want to shout about to the world? Unleash the marketing power of the internet and spread the word like wildfire using your website as the hub and Facebook, Twitter, YouTube and LinkedIn as the tools to “hook” people in.

#6 – Customer Support

Reduce the number of customer support calls to your small business with the inclusion of “Frequently Asked Questions (FAQ)” page on your website. For more sticky problems that need one-on-one attention, integrate a ticketing system on the site that can be answered promptly by your staff.

#7 – Match it with the “Big Guys”

With a solid online strategy and a well-built website that people can find easily, your business can take on the larger corporations at their own game. On face value, the internet is a great leveller of the playing field – you don’t need the large payroll or a skyscraper in a capital city to make an impact.

#8– Instant Credibility

A professional website with the right information allows your business to attain instant credibility in the eyes of both your potential customers and other businesses. A quick online search by these people could quite easily be the deal maker or breaker, depending on what they find online.

# 9 – Physical Phone Directories are DEAD

 If you need any proof of this, take note that both the Yellow Pages and Local Directories are now offering website services. This hasn’t stopped them still charging an absolute mint for listing in their telephone books however, by branching out, they have acknowledged that online is where the modern consumer is looking for goods and services.

#10 – Build an Audience for your Business

Even if your customers are not in the market right now, an online presence allows you to keep their attention so that when they do need something, your business will be “front of mind”. Social Media, email newsletters, podcasts and video tutorials are just some of the ways you can continue to engage with your customers until they need you again.

Put simply – if you want to grow your business in today’s digital age, it needs a website. Considering the continual evolution of our online population and the growth of businesses who are on the Internet, it could be expensive for your business NOT to have a website.

I’ll bet that your competitors do.

If this article has helped you make a decision about your business’ online presence, get in touch with Rusty Mango Design for a free website development quote.

Website Imagery – More important than ever!

Imagery can make or break your siteWeb design has come a long way since 1991 when a man called Tim Berners-Lee created the first text-only pages of the World Wide Web. In those days, web pages were drab and boring as the technology and slow download speeds didn’t allow for anything else.

There is no such excuse in 2015. A majority of the world has access to high-speed broadband and with that, multimedia websites with video, images and sound are common place. Browsing the web has become a total sensory experience in many ways and text is taking a back seat. The imagery that we see on a website can often determines the success or failure of our interactions with that site. “A picture is worth a 1000 words” has never been a truer statement.

Why are images so powerful for a website?

  • Hot spot analysis shows that images are the very first thing a visitor sees on a website. Text is a distant second!
  • One solitary image can determine the emotion and tone of the website, even before the visitor reads a single word.
  • Visitors like to click on image links more than simple text links. For example, a user will more likely click on a product image to make a purchase rather than the words underneath.
  • Visitors like to share what they find on the web with their friends and it is much more likely that they will LIKE an image to share on Facebook or PIN onto Pinterest.

Pointing with images drives attention to the textUsing images has distinct benefit to a website:

  • Site analysis has shown that images increase the average number of pages visited within a site, reducing bounce time and keep visitors longer.
  • 60% of consumers are more willing to consider local businesses that include images on their websites.
  • ALT tags (the labels that pop-up when you float your mouse over an image) help to improve the general SEO on your site. Google scans these each time it visits your website.
  • Online store products with effective imagery have a much improved chance of product sale than those without.

Message: Don’t Skimp on the Imagery

It’s always evident when a business skimps on images for its website. Even if the text content is compelling and the “call to action” actually works, the whole site can be let down by poor quality imagery. Conveying an emotion is one of the most important parts of a business web design – you want the site visitor to “feel” something towards your brand. You may want to generate excitement through action shots, warmth through family images or compassion for emotional situations around the world.

Creating this emotion is the hardest part. Only well-framed and purposeful imagery has the strength to convey emotion which will affect nearly everything else on the page.

Now to get on my soapbox: Only a professional photographer (or at the very least an experienced amateur) has the experience to capture these images. Don’t fall into the trap of believing that a couple of shots taken on a smart phone will have the same effect. Shots taken by your employees often won’t meet the bill either.

If you have contracted a web designer to build your small business site, than you have made a serious dollar investment that will ultimately benefit your business. Don’t hamper that investment by reverting to using poor quality images on your site. Outlay a few extra dollars (do a little research, it’s often cheaper than you think) and hire a professional photographer to create the emotions that your site needs for its success.

Your site will be better for it!

Five Tips to get you IN with Google

Getting on GoogleIt should come as no surprise that the most common question I field as a web designer is “How can improve my site’s placement on Google?” It’s universally known that Google is the main driver of traffic on the internet. The word “Google” has even been added to the Oxford Dictionary.

So what steps can you do as the website owner or manager to try and snag that front page of Google search results? Here’s five tips that will help you on the way:

Tip #1 – Use your Web Designer to get quick placement!

If your site was professionally designed, your developer should have added your site to their portfolio. Check that it has been added with a full URL link and a few key words in a description. As their site would be already in the Google index, your new web address will be “picked up” the next time the Google Bot sweeps by for its regular site check. Once the address has been indexed, you will start to see your site in the search results in a couple of weeks.

Alternatively you can use Google Webmaster Tools and manually add your site to the Google listing. Be though warned that this method does take longer than the one above – sometimes up to five weeks.

Tip #2: Use Keywords throughout your Content

While writing content for a particular page of your site, be sure to include a “smattering” of the page’s keywords throughout. For example, on the front page of a site containing fashion, you would include the keywords that your customers would type into Google to find you – words like “fashion, style, prada, guuchi, etc.). Use these words in the regular flow of your text content.

Don’t add them one after the other and most importantly, don’t overload the page with keywords. This is known as keyword stuffing and you can be penalised by Google for this tactic.

Tip #3: Utilise your Page Titles

Another great place to put your keywords is in the actual title for your site pages. Known as H1 titles, these are generally the first text titles you see on a web page and Google holds these in very high regard when calculating page ranking for search placement.

Note: To avoid being penalised, never use more than one on each page.

Tip #4: Share links with your Industry partners

Although not as popular with Google as it used to be, link sharing, also known as back linking, is the usage of links between various (separate) sites on the internet to promote search ranking. Put simply, your site links to another site and they link back to you. Depending on the popularity of the sites involved, you can boost your placement in the search results.

To do this, you must link from high quality sites – sites that Google likes within your industry. It doesn’t work to link from unrelated sites as this is detected by the search algorithm that the search engines use.

On this note, never subscribe to those spam emails / links you may receive asking for you to buy links. Just like buying lollies for others didn’t get you real friends at school, buying links won’t make you “friends” with Google.

Tip #5: Keep your site fresh with new content

Finally, Google loves sites that update regularly with fresh content. This can come in many forms – a blog, videos, new galleries, fresh products on an online store or, at a more extreme level, a site re-design. Unbeknownst to most website owners, the search giant does keep an eye on the age of your information and media and frowns upon content that is long in the tooth.”

Time to get that blog off the backburner and into action?

After applying the tips above to your website, you can watch for improvements in your site’s listing in two ways. You can watch the gradual climb through the Google search listings or, log onto your site’s statistics in your Control Panel (ask your website designer for access). Through the Control Panel, you can observe the usage of keywords, which search engines are sending you traffic and the overall site visits that your site is receiving.

If you need help with any of the above or just want more, keep reading the upcoming blogs from Rusty Mango Design. OR – skip the waiting and get in touch with us today.

Disaster! My site has disappeared from Google!

Disaster StrikesIt’s every website owner’s worst nightmare – sitting down at the computer one day, typing your business name into Google and – BAM – the site’s not there in the search results! Frantically, you scan through page after page to no avail, it has completely disappeared. What has happened?

Although this sounds like a worst-case scenario, unfortunately it does happen (very) occasionally. And as 63% of site traffic is driven through the Google portal, it can have a devastating effect on the businesses involved. Especially if those businesses are reliant on web traffic for survival.

If this does happen to you, before you even consider anything else in this article, make sure you go to google.com and try the site: prefix with your site name (for example site:rustymangodesign.com.au). This will allow you to determine whether your site is still on the Google Search index or if it has been removed altogether.

Causes

There are a myriad of reasons that a site can disappear from Google, ranging from very simple errors and problems right through to black-banning by the search giant for dubious SEO practices. Some of these reasons include:

  • Lack of SEO love from the site owner. They’ve created a site and done nothing else with it. No promotion, no linking and very little or no new content.
  • Article Spinning. This practice involves using regurgitated content from other websites and Google absolutely hates this – it only loves fresh, new content. Article spinning often involves automatic generators that simply change small sections of text so that the content does not look directly plagiarised from its source.
  • Link building cheats. This generally involves third-party businesses that “guarantee” rankings by creating links through a large network of internet sites called “Link Wheels” or a “Link Pyramids.”
  • Keyword Stuffing. A website is filled with content and the same keywords are repeated throughout that content over and over again. It reads terribly, makes your content look cheap and Google doesn’t like it. It nearly always raises a red flag and Google loves to take action against those flags.

Solutions

Luckily, unless you’ve been really naughty, all it takes is some time and effort to fix this “little” problem. Sit down at your computer and start “cranking” out some decent original content that is not stuffed to the gills with keywords. Write a blog like this one (topics are easier to come by than you think), announce new store arrivals or simply upgrade your imagery – don’t forget to tag those images!

Look at the results that are coming in on the first page of Google Search for your desired keywords. Normally, Yellow Pages and Local Search directories are up there in the #1 and #2 positions. If you are listed with them, contact each and make sure that your website address is on their listings too.

Contact your suppliers and customers that have web pages and set up reciprocal links – I’ll link to you and you link to me. Make sure that you are in similar industries as Google looks favourable on this.

Finally, after all is said and done, your site could simply go missing due to a change in the complex algorithm that controls our search results. Google is a private company and wants to remain at the top of its game, making money for its shareholders. To do this, they keep “fine-tuning” the way that search results are ranked and ordered. Your site may simply not “stack” up against the new algorithm, yet. In this case, keep working on that fresh content and the remainder should take care of itself.

Five Essential SEO items that you can’t neglect

Five Basic SEO EssentialsAs you may be aware, Search Engine Optimisation (SEO) is crucial to the success of your website. Even if you have the most effective, well-designed and comprehensive website in the business, it won’t amount to anything if it can’t be found on major search engines. The statistics below support that if your site isn’t on that all important first page of results, your website could be practically invisible to most internet users.  In monopoly terms, the first page of Google is Mayfair and Park Lane, anything else is Old Kent Road.

Statistics courtesy of Chitika – Online Advertising Network

  • #1 in a Google search gets 32% of all the clicks.
  • #2 in a Google search gets 17% of all the clicks.
  • #3 in a Google search gets 11% of all the clicks.
  • 92 out of every 100 people who search on the internet do not go past the first page of their Google search.

Small business proprietors often hand over the reins of their SEO to outside agencies to take care of, some of which are expensive and over-rated. What these business owners don’t realise is that there is a lot that can be done without any outside help at all. In this post, we will look the essential items that must be attended to for successful Search Engine Optimisation.

Note #1: For the tips below, it is assumed that you have access to your site with a Content Management System. If you don’t, then you are already behind the times. Upgrade that site today!

Note#2: For WordPress owners, make sure you have Yoast SEO or All-In-One SEO installed in your plug-in. For other CMS, do a Google search and find out the equivalent for your system. There are dozens of options.

#1 Page Content

As has been discussed in previous Rusty Mango blogs, you must fill your pages with useful, appropriate and high-quality content.  The whole purpose of your site is to provide a service to your clients and prospects. Don’t lose site of that goal! To boost your SEO, you need a number of inbound links (people linking to you) and this won’t happen without content that is helpful and valuable to your visitors.

#2 – Page URL

This is actually name of the page that is used in the address bar of the web browser. If at all possible, use a couple of keywords in the URL that globally describe the content of the page. Don’t use spaces or underscores as these can confuse the Google bots, instead use hyphens to separate words.

If you are a WordPress CMS user, check your permalinks in the Settings section of your dashboard for this item.

#3 – Title Tags

A title tag is the small snippet of information that gets displayed at the top of a web browser. For your site, use your SEO plug-in (see above) and ensure that each and every page (and post) that you create has a relevant title tag that includes keywords from the text on the page.

#4 – Image ALT Tags

In the “olden” days, ALT tags (the text that pops up when floating a cursor over an image) were used primarily to help visually impaired users of the web. These days, in additions to this important role they still play; ALT tags can be used to boost SEO by including keywords in them once again.

Are you starting to see a theme here? KEYWORDS are everything to SEO!!

#5 Keyword Overuse!

Despite what I have “pushed” throughout this post, Google will apply penalties if the keywords you use override your content. This is to prevent the brazen old practice of loading a page to the brim with visible and non-visible keywords. Nowadays, the content relevancy has been added into the Google page ranking algorithm and key-words must only make up between 5-7% of the overall page information.

Conclusion

Once you take care of the above, you’ll need to wait patiently for Google to re-index your site so that you can see the benefits of your efforts. If you don’t get the results that you want, look over the list again, check your site statistics and ensure that you are using the terminology of your potential clients. The question to ask is – What are they typing into Google to find you?

 

 

 

 

Why is your business site so lonely?

Why is my business site so lonely?Many people believe that they just have to build a business website and then sit back and watch the rush of business coming their way. When the expected rush doesn’t happen, the obligatory question pops up – “Why isn’t anyone visiting my site?” At this point (earlier would be better), it’s time to take a closer look at the site and find out why the inflow of traffic to the site is low and determine what can be done about it.

There are literally dozens of reasons why people would avoid a particular site. In this post, I will focus on five (5) areas that must be paid some serious attention in order to left the fortunes of a business website. In each, I will also suggest a simple remedy that should be implemented to counter that particular problem. Please note that with some of these tips, you will need to be patient and allow a couple of weeks for the changes to have any effect (unsurprisingly, this is also one of the topics below!)

 Your Current Site Looks Cheap (and it was!)

When a new business builds its first website, there is a general temptation to save money and use cheap or free web design. If this is you, try to resist this temptation as much as you can. Spend a little extra time and a little extra money to get exactly what your business needs. This might mean hiring a designer that understands your field of work and the direction you want take with the site. Maybe you need to use a copywriter to write  content aimed at your specific target audience. You may even need a Virtual Assistant to manage your Social Media presence if you just don’t have the time. Remember, in the eyes of a consumer, a low quality online presence can be result in your business being perceived as a high risk proposition – “Their site is cheap and nasty, maybe their work is too?”

Nobody knows that your brand-new site exists

If no-one can find your site on Google and you don’t have a social media presence, how on earth can  anyone be expected to find you? Stop hiding under that rock and get out there. Shout it out to the world! Exclaim your site’s existence to all that will listen on Facebook, Twitter, LinkedIn, Google+ and all the other Social Medias. Blast out an email to your entire mailing list and let them in on the secret. Chances are if nobody knows about your site, it’s probably because you haven’t told them about it!

Be Patient

Harping back to my comment in the intro of this blog, sometimes it pays to be a little patient. It can take Google anywhere from 2 days to 2 months to find your new website, check it all out with their bots and then display it on search results. It won’t be there overnight, nor will it appear at #1, unless you are very lucky. Optimising your site for the search engines should be slow, gradual process – so take your time and get it right!

Your content is rubbish

Now this might sound a little harsh however if your site reads like an essay from your local primary school, than it is highly unlikely to grab a prospect’s attention and pull them in through the virtual doors. It may even have the opposite effect. If you struggle to write sales copy (the text that sells on a website), get in a professional to do it for you. It’s cheaper than you think and often involves no more than a few bulleted points on your behalf and your copywriter will do the rest.

Your website is ssssllllllooooowwwwww

With high-speed broadband becoming the norm across the developed world, a site that is slow to load will be a site that gets skipped. In the days of dial-up internet, a site had ten seconds to load or the visitor went somewhere else. These days, that time span has dropped to three seconds.

Here’s a test: Get on your computer, clear your computer’s cache (you’ll find it in your browser’s options) and open up your website. Conduct a stopwatch test and see how long it takes for your site to load.

If your site is slow, and you are running a WordPress site, help is easy to find. Simply install the W3 Total Cache plug-in and your page speed will instantly improve. Play with the settings that are recommended by the plug-ins creators and watch that load time drop away. Fast Loading Site = happy site visitor!

 

Have you worked with a non-performing site to turn it around? If so, please leave a comment below and let others know about what you tried and if you succeeded in the long run. Your advice may be just what another business is looking for!

If you would like more information on how to improve the traffic to your business website, get in touch with Rusty Mango Design and have a chat with me about what can be done to boost your site’s popularity.

Rusty Mango Design

Rusty Mango Design