It should come as no surprise that the most common question I field as a web designer is “How can improve my site’s placement on Google?” It’s universally known that Google is the main driver of traffic on the internet. The word “Google” has even been added to the Oxford Dictionary.
So what steps can you do as the website owner or manager to try and snag that front page of Google search results? Here’s five tips that will help you on the way:
Tip #1 – Use your Web Designer to get quick placement!
If your site was professionally designed, your developer should have added your site to their portfolio. Check that it has been added with a full URL link and a few key words in a description. As their site would be already in the Google index, your new web address will be “picked up” the next time the Google Bot sweeps by for its regular site check. Once the address has been indexed, you will start to see your site in the search results in a couple of weeks.
Alternatively you can use Google Webmaster Tools and manually add your site to the Google listing. Be though warned that this method does take longer than the one above – sometimes up to five weeks.
Tip #2: Use Keywords throughout your Content
While writing content for a particular page of your site, be sure to include a “smattering” of the page’s keywords throughout. For example, on the front page of a site containing fashion, you would include the keywords that your customers would type into Google to find you – words like “fashion, style, prada, guuchi, etc.). Use these words in the regular flow of your text content.
Don’t add them one after the other and most importantly, don’t overload the page with keywords. This is known as keyword stuffing and you can be penalised by Google for this tactic.
Tip #3: Utilise your Page Titles
Another great place to put your keywords is in the actual title for your site pages. Known as H1 titles, these are generally the first text titles you see on a web page and Google holds these in very high regard when calculating page ranking for search placement.
Note: To avoid being penalised, never use more than one on each page.
Tip #4: Share links with your Industry partners
Although not as popular with Google as it used to be, link sharing, also known as back linking, is the usage of links between various (separate) sites on the internet to promote search ranking. Put simply, your site links to another site and they link back to you. Depending on the popularity of the sites involved, you can boost your placement in the search results.
To do this, you must link from high quality sites – sites that Google likes within your industry. It doesn’t work to link from unrelated sites as this is detected by the search algorithm that the search engines use.
On this note, never subscribe to those spam emails / links you may receive asking for you to buy links. Just like buying lollies for others didn’t get you real friends at school, buying links won’t make you “friends” with Google.
Tip #5: Keep your site fresh with new content
Finally, Google loves sites that update regularly with fresh content. This can come in many forms – a blog, videos, new galleries, fresh products on an online store or, at a more extreme level, a site re-design. Unbeknownst to most website owners, the search giant does keep an eye on the age of your information and media and frowns upon content that is long in the tooth.”
Time to get that blog off the backburner and into action?
After applying the tips above to your website, you can watch for improvements in your site’s listing in two ways. You can watch the gradual climb through the Google search listings or, log onto your site’s statistics in your Control Panel (ask your website designer for access). Through the Control Panel, you can observe the usage of keywords, which search engines are sending you traffic and the overall site visits that your site is receiving.
If you need help with any of the above or just want more, keep reading the upcoming blogs from Rusty Mango Design. OR – skip the waiting and get in touch with us today.