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Five Simple Tips to help manage your Small Business Website

It was once optional for a small business to have a website. Nowadays, having an 24/7 online presence is mandatory to remain competitive in a global marketplace.

But keeping a website current and up-to-date is often hard for a small business. Your employees often have little “spare” time for tasks such as site updates and, as a result, websites can easily be forgotten – left on the “do it tomorrow” pile. Without this required attention, a stagnant site will soon start to repel potential business customers, rather than attract.

Luckily, with a little planning during the development stage (and a regular dedication of time), these problems can be easily avoided and your website can become a strong marketing hub for your small business that doesn’t drain your resources.

Five Simple Tips to help manage your Small Business WebsiteIntegrate a Content Management System (CMS) from Day One

A user-friendly Content Management System allows site owners and managers the ability to update and create new content directly on their websites. By integrating a CMS as the framework for a new website, you are instantly putting yourself into the driver’s seat to control what goes on your site and how “fresh” it stays.

Learning a CMS is not hard either. The basics of WordPress CMS can be learnt in a matter of minutes, as the editing functions are styled like that of a Word Processor. As I often say to new clients – “If you can create a document in Word, then you can update your own website!”

Use a Content Calendar (and stick to it)

A content calendar (also known as an editorial calendar) helps to plan out new content for your website or social media feed and details when it will be created. This weekly, monthly or yearly calendar should be an integral part of your business’ overall marketing strategy.

By planning content in advance, you (or whoever manages your website) can commit to producing site-worthy information that is suitable for your target audience. By putting a due date on it and ensuring that date is adhered to, working on your site becomes part of your everyday business schedule.

Automate Site Updates and Customer Interaction

If it is possible to time aside for working on your site’s content, take advantage of tools such as the content scheduling that is built into WordPress. Create five blog posts or page updates at one time then use the schedule to program the dates that you want the content to be released onto your website.

Here’s the secret: this blog post you are reading was one of five that I wrote over a recent weekend. I have set the schedule in WordPress to release one every two weeks. Blog Posts for next 10 weeks – done!

Schedule a Post

Allow an Employee to take ownership of website management

Although small businesses don’t have employees to “spare”, it would be ideal to assign the maintenance and upkeep of the website to one person – a web-savvy employ who could take care of both website and social media posts.

Giving ownership of the site to an employee (with guidance of course) ensures that the site will be monitored and “fed” new content to keep your online customers, and Google, happy.

Five Simple Tips to help manage your Small Business WebsiteGet your Web Developer to care of updates for you

If all else fails and managing your website is just not possible in-house, look to a professional. Many web development companies offer a monthly plan which includes website content updates. Caution though, if you are taking this option, compare the plan price against the everyday (hourly) rate of the company to ensure that you are getting a decent offer.

You will still to need to provide content via email but a professional will get it online, make it look pretty and ensure that it gets the right sort of attention.

As discussed in a previous blog post, an out-of-date website that is uncared for will cost you business. Prospects visiting the site will get a poor first impression and Google won’t care for your site either. With the tips above, your site remains “fresh” and acting as a positive reflection of the small business that it portrays.

How Domain Hijacking can cripple your website

Recently a client of Rusty Mango Design went through the unfortunate experience of having their .com.au domain name “stolen” from underneath their feet. Whilst the domain hijacking was done through legitimate means, the registrant who acquired it had no right to the name itself and it caused disruption as my client’s customers could not access their website for many weeks.

Domain Hijacking sounds like a criminal activity but the actual definition can go both ways.

Wikipedia describes Domain Hijacking as “the act of changing the registration of a domain name without the permission of its original registrant, or by abuse of privileges on domain hosting and registrar software systems, a cybercrime.”

In the case of our client, their domain name had simply lapsed in payment. In Australia, lack of payment doesn’t mean that the name is immediately available for anyone to buy. Even after the due payment for renewal has passed, the business still has 14 days to “pay up” and reacquire their .com.au domain name.

During this 14-day period though, the domain name will appear on the Australian Domain Authority’s (AudA) website as pending expiry and this is where those dubious businesses can swoop it and attempt a hijack. They can set up a domain backorder account through legit means such as GoDaddy and CrazyDomains.  If the payment isn’t forthcoming from the original registrant, the backorder will immediately purchase the domain as soon as it becomes available.

What can you do?

Fortunately, in Australia, our .com.au domains are protected to a certain degree. To register a particular domain, it must have a clear or exact link to the business who is registering it. For example, Rusty Mango Design, who specialise in website design, cannot register a domain name for deckfurniture.com.au – it has nothing to do with our business and, if picked up by the AuDA, we would receive a rap over the knuckles and lose the name with no refund.

It’s important to note that this does not apply to regular .com domain names – that is why it is so important to register the Australian .com.au domains.

Domain HijackIn the case of my client, the domain name was taken and used by a business not related to anything in the domain name itself. At my suggestion, my client quickly contacted the AuDA about the hijacking issue, a brief investigation was undertaken and the domain was released for re-purchase. Rusty Mango Design purchased the domain back on behalf of our client and we were back in business.

The downside was that their business website was out of action for over a month – a long time, especially if you are an online retailer.

To prevent your domain name being taken, be sure that you have automatic payment renewal set up through your domain register and credit card details are current and not likely to expire soon. Your domain register will email you in advance when renewal is upcoming so also check that your registered email address is correct.

Rusty Mango Design registers domain names on behalf of our clients and take care of any automated payments ensuring that domains remain in the hands of their rightful owners.

Domain Hijacking is not the end of the world. If you do have a legitimate claim to the domain name – get in touch with the AuDa and they will investigate the issue on your behalf.

But as always, an ounce of prevention is worth a pound of cure.

 

Key Learnings from my Four Favourite Business Books

One of the main problems with reading a constant stream of business books is that each comes multitude of different ideas and strategies.

Obviously, it is impossible to take every idea and implement them into your business – no small business owner has the time or capacity to do so.

Key Learnings from my Four Favourite Business Books

Instead, I have experimented with various strategies over time to see what will work for me (and what doesn’t). Through this experimentation, I’ve found that each of my favourite books has a key learning that I use in my everyday business life. In this blog, I’ll share those learnings with you…

 

“The Compound Effect” by Darren Hardy

The main premise of Hardy’s book is common sense when you stop and think about it. Each day, we constantly make small, inconspicuous decisions that shape the outcomes that we achieve in our lives. By making incremental changes to these decisions, we can achieve any goal that we set for ourselves – in health, family or business.

For example, if we consciously plan to add one extra social media marketing post into our daily business routine, we will reap the benefits down the track as our online footprint will be much larger than it is today – all because of the compounding effect of that small change we made.

“18 Minutes” by Peter Bregman

The key take-away point that I found in “18 Minutes” is to devote a small amount of time each day ensuring that the focus of your daily tasks is aligned with your overall objectives.

The “18 minutes” is used when you devote:

  • Five minutes at the start of business to clarify that all planned work is aligned with your overall objectives.
  • One minute at the start of each business hour double-checking that focus is adhered to.
  • Five minutes at the close of business determining the following day’s outline and plan.

“The E-Myth Revisited” by Michael E. Gerber

Gerber, through an engaging narrative style, encourages his readers to establish their businesses in a franchise-style – just like McDonalds – regardless of their size or employee numbers. He believes that through the creation and use of Operations Manuals, a business can provide quality and consistent service at all times, regardless of the employee delivering that service.

One thing that makes this book stand out to me is the multitude of real-life examples that Gerber uses throughout to illustrate his ideas and teachings. The book is very easy to read (almost in one sitting) and it makes you want to “spring into action” after you close the final page.

“Getting Things Done” by David Allen

Known as GTD, the process outlined in this book is almost gospel to some people. Once implemented, GTD helps shape the way you organise and complete tasks, anywhere in your life. It is so popular in fact that several software apps have been specifically designed to cater for devotees of the GTD method.

However, the GTD process wasn’t the main take-away for me. I was engaged by the phrase – “Your mind is for having ideas – not storing them”. Every day, so many things pass through our brains, it is impossible to mentally store each one away for further contemplation or action later. Rather than lose any ideas, I now keep a constant supply of Post-It notes close by and record anything and everything. The notes are then stuck to my computer screen for later processing.

In conclusion, please remember that these books have far more to offer than just the learnings that I have outlined above and I heartily encourage all small business owners to read each book. Take notes as you do – on post-it notes of course.

If you do come away with something totally different from one of the above books, let me know by leaving a comment at the bottom of this Blog…

Why you should ALWAYS use a professional email address!

Why you should ALWAYS use a professional email address!Small business owners are often hesitant to change their existing email addresses when they create their first business website.

The owners argue that the Gmail or Hotmail address that they have been using for the past ten years “still works” and that there is no need to change over.

What these business owners are failing to realise is that the benefits of a professional email address far outweigh any drawbacks they may have and the changeover doesn’t have to be a nightmare either.

Benefit #1 – A PROFESSIONAL email address conveys a PROFESSIONAL image

The generic email addresses from webmail services like Gmail and Hotmail can give a small business the appearance of being a fly-by-night operation and not very serious about how they operate. It can also convey that a business is new, small, or even part time!

A generic email address also doesn’t encourage trust in the brand of your business.

Some prospective clients will simply refuse to share information through to a Gmail or Hotmail account. They want to know that your business is legit and serious enough to engage with.

A professional email address will give you the right branded image to do this.

Benefit #2 – Your own email address makes you easy to REMEMBER.

With so many businesses staking out their claims online, it is easy to get lost in the crowd. Think of the number of email addresses that you have in your own professional directories – Can you remember any of the generic ones?

For example – it is much easier to remember bob@cassowarycoastdining.com.au* than bob332521@gmail.com

Let people get in touch easily by being memorable with your own branded business email address.

Benefit #3 – Give your small business a BIGGER image

Having your own professional email address system lets you convey a corporate image regardless of the size of your business.

By setting up multiple email addresses for the various sections of your business, prospective customers will perceive that you are a much larger business than you are and to some of them, bigger IS better.

For example, Cassowary Coast Dining* could use email addresses such as accounts@cassowarycoastdining.com.au, support@cassowarycoastdining.com.au, bookings@cassowarycoastdining.com.au, etc.

Why you should ALWAYS use a professional email address!

Benefit #4 – You can promote your Brand – EVERY time you send an email

By using a professional email address, you get to promote your OWN business every time you send out an email, not Google’s or Microsoft’s. Even if the recipient has never heard of your business before, your email address is an instant way of bringing it to their attention.


For those still hesitant to make the change, the move from generic email to branded email doesn’t have to be an immediate one (nor do we recommend it).

Make the change with these four easy steps:

1. Be sure to make all your customers aware of the new email (a MailChimp Newsletter would be a great way to do this).
2. Continue to monitor incoming emails via the generic platforms of Gmail or Hotmail.
3. All new outgoing emails should be sent via the new email address.
4. Once the incoming emails to the generic addresses have slowed or stopped completely, close those accounts so that they can no longer be used by anyone.

If you are interested in setting up professional email addresses for your business, get in touch with Rusty Mango Design and we’ll work with you throughout the changeover process (and beyond).

* Cassowary Coast Dining is not a real business. Those email addresses are purely for demonstrative purposes.

5 Key Points you NEED to effectively brief your Web Designer

main-imageBuilding a website for your small business should not be a spur of the moment decision.

And yet, as a website developer, I often meet new clients who have decided to build a website for their business but they haven’t yet considered how that site is going to improve their business.

Some still view a website as an online business card and, as I’ve covered in my blog posts before, a website can be so much more if it is planned and implemented correctly. The key to this effectiveness is carefully-considered planning – at every stage along the line.

Before picking up the phone or emailing a web designer for the first time, there are a few key questions that need your attention to ensure that the website development stages are quick and the final website is more effective when it is launched.

 

#1 What is the Key Objective of the Website?

Very simply, in as fewer words as possible (one sentence if possible), write down a measurable objective for your business website. This single sentence will guide everything else that happens along the way to development your site. The measurement is usually written as a percentage.

i.e. Increase the Monthly Sales of XYZ company by 20%

 

 5 Key Points you NEED to effectively brief your Web Designer#2 Who is the target audience?

With point #1 clearly in mind, now look at what kind of site visitor is going to make that measurable objective possible.

Who will be looking for your products/services? Where are they? How old are they? What gender?

Be as specific as you can – this information will help your designer plan and style your site.

i.e. 18 to 60-year-old men interested in recreational fishing around the North QLD area.

 

#3 What kind of content will your audience be seeking at your site?

After identifying the audience that you want to attract to your site, grab a pencil and paper to map out the type of content that these potential customers will respond do. Will they want to read text blogs like this or would they respond better to video or imagery? Maybe a mixture would work best?

What kinds of information / products / services will they be seeking from you and, most importantly, what information do you want them to have about you and your business?

i.e. Information about the latest estuarine fishing equipment, videos on how it is used, fact sheets on where the fishing are biting….

 

fish

#4 What are your competitors doing online?

Get this information in conjunction with point #1 – Get online and see what your competitors are doing with their websites. Google all relevant information regarding your target audience. Your top competitors will generally be at the head of the list – What kinds of content are they using? What appeals to you on their sites? What doesn’t?

Although your web developer should do this research as well, it will be highly beneficial to you as your website takes shape and you know what you are aiming for.

 

#5 What timeframe do you have to complete the site?

Armed with the knowledge that designers work better when given a timeframe (I know I do), when you want to launch your site to the world? Keep in mind, you must be able to “hold up” your end of the bargain and ensure that you can provide the content that the site requires for launch. Even the most experienced developer will baulk at a proposed launch date if they don’t have the content for the site.

 

Conclusion

By having the above planning completed/documented before contacting a designer, you will also be able to brief them clearly and then ascertain whether they can do the job at hand.

Don’t leave your small business’ website goals up to the designer. Remember that no-one knows your business better than you.

Have you got all the above planning done and are ready to go ahead and contact a designer?
Get in touch with Rusty Mango Design on 0488 406 050 and we will work with you all the way (and even beyond) to a great, customer converting website for your small business.

Does your Small Business even need a Website?

Does your Small Business even need a Website?Yes.

Simple answer, isn’t it?

Oh, you still need more convincing?

Alright then – here’s ten good reasons why your small business needs to get its act together and get an online presence:

#1– The World’s largest Consumer Base

Over 3.2 billion people use the internet in some form on a regular basis, and from that enormous number, it is estimated that at least 80% have purchased goods or services online. That’s roughly 2.6 billion potential customers for you!

Any small business without an effective website is missing out on their piece of the action.

#2 – The Digital Consumer

The internet is now 25 years old – some of your potential customers don’t know a world without it. Your business needs a web presence to engage with the modern digital consumer – they are unlikely to look for you anywhere else.

#3– You can be Available 24/7

Consumers expect to have information accessible to them around the clock from a variety of sources and this includes from your business. A website makes you available 24/7 (even while you are asleep) to provide information, product help and online sales.

#4 – Engage with your Customers

A website helps you connect with your customers on an almost social level. You can communicate through the comments of a Blog (like this one), a website forum that you moderate or via the many channels of Social Media that are available for use. A simple social connection can often be the key to a successful business relationship.

#5– Create a Hub for your Marketing

Got a new product that you want to shout about to the world? Unleash the marketing power of the internet and spread the word like wildfire using your website as the hub and Facebook, Twitter, YouTube and LinkedIn as the tools to “hook” people in.

#6 – Customer Support

Reduce the number of customer support calls to your small business with the inclusion of “Frequently Asked Questions (FAQ)” page on your website. For more sticky problems that need one-on-one attention, integrate a ticketing system on the site that can be answered promptly by your staff.

#7 – Match it with the “Big Guys”

With a solid online strategy and a well-built website that people can find easily, your business can take on the larger corporations at their own game. On face value, the internet is a great leveller of the playing field – you don’t need the large payroll or a skyscraper in a capital city to make an impact.

#8– Instant Credibility

A professional website with the right information allows your business to attain instant credibility in the eyes of both your potential customers and other businesses. A quick online search by these people could quite easily be the deal maker or breaker, depending on what they find online.

# 9 – Physical Phone Directories are DEAD

 If you need any proof of this, take note that both the Yellow Pages and Local Directories are now offering website services. This hasn’t stopped them still charging an absolute mint for listing in their telephone books however, by branching out, they have acknowledged that online is where the modern consumer is looking for goods and services.

#10 – Build an Audience for your Business

Even if your customers are not in the market right now, an online presence allows you to keep their attention so that when they do need something, your business will be “front of mind”. Social Media, email newsletters, podcasts and video tutorials are just some of the ways you can continue to engage with your customers until they need you again.

Put simply – if you want to grow your business in today’s digital age, it needs a website. Considering the continual evolution of our online population and the growth of businesses who are on the Internet, it could be expensive for your business NOT to have a website.

I’ll bet that your competitors do.

If this article has helped you make a decision about your business’ online presence, get in touch with Rusty Mango Design for a free website development quote.

How to be there for your customers 24/7 (even when you’re asleep)

How to be there for your customers 24/7 (even when you’re asleep)Sit back for a moment and think of a business that you deal with regularly – one that you enjoy returning to time after time. Now, delving a little deeper, why do you go back to that particular business each time? Is it just for the price of the goods and services?

Chances are (with the exception of the big chain stores), it’s not – you go back for their customer service.

At the end of the day, businesses are often not remembered by the goods and services they provide. They are remembered for the helpfulness of their customer service and the promptness with which it is given.

To the small business owner, time is always valuable and providing a customer service that is high quality, helpful and prompt can take a fair chunk of this time. Fortunately, with the right systems in place, you can provide this level of service through your website.


Here’s five website-based systems that could work for your business:

The Helpdesk

Easy to install on most content management systems, a helpdesk provides a simple form for customers to complete which is sent directly via email to the business. With this system, unless you have staff available 24/7, be sure to indicate on your site the hours that the form will be supported. Outside of these hours, link the Helpdesk straight to the FAQ (see below).

Example: https://www.zendesk.com/

LiveChat

A very popular option, this system incorporates a small pop-up chat window (usually in the lower right of the website screen) that is answered by the business’ staff. When staff are not available (i.e. serving customers in a physical store), most live-chat systems will display a message asking the visitor to leave a question that will be answered ASAP.

Example: http://www.signatureclothing.com.au/

Troubleshooting Guides

These guides can come in a variety of forms, the most popular being factsheets and tutorial videos. Without taking valuable time to answer the same question from a multitude of customers, a guide can help the customer work through the problem themselves. A great example of troubleshooting guides can be found at the front counter of any Bunnings store with their variety of how-to pamphlets.

Example: https://www.telstra.com.au/webforms/cares/

FAQ (Frequently Answered Questions)

Similar to the troubleshooting guides above, the FAQ of a website can be built over time to answer those questions that pop-up repeatedly. With a FAQ, you only have to answer it once and that answer is then available to anyone with the same question in the future. An additional part of an FAQ can include a “smart” form that starts looking for an answer as you begin to type – like Google does when you start to search.

Example: https://vimeo.com/help/faq

Community Forum

Provided you can generate a “following” for your products and services, a forum is great for customers to start helping each other. Users can post questions and they can be answered by either other forum members or members of staff that are available. Once a forum starts “rolling” along, they can be very effective in generating a “tribe” of followers for a business.

Example: http://www.flyingsolo.com.au/forums/index.php


Start small and build your support system over time using the questions that you hear every day. By using actual customer enquiries, you can answer exactly what your cliental needs to know without having to re-invent the content yourself. And by simply setting aside a small amount of time each day/week, you can build a resource that will not only save you time and money but can help your customers even while you sleep.

Note: If you opt to use the non-automated systems such as LiveChat and Helpdesk, your staff must ensure that answers are provided as soon as humanly possible, especially with LiveChat where a customer may be waiting for the answer.

Is your Web Designer legit?

Is your Web Designer legit?When it comes to the WWW and the sites that live upon it, some small business owners are a little naive about how it all works. This is excusable as there are so many aspects to take into account – domain names, hosting, email accounts, analytics, SEO and social media are just a few of the items that need to be taken into consideration when getting a business online.

That’s why business owners like to hand over all those aspects to their website developer and say “please take care of this for me!”

There is a lot of trust being placed in that last statement – websites are not exactly cheap and, as a small business owner, you need to be able to rely upon your website “guys” to do the right thing. But, as in many industries, there are people who will take advantage of this.

If you are about to embark on the process of getting a web designer, or your current designer just doesn’t “feel right”, follow the three tips below to guide you to a reputable website design business.

#1 – Ask Around

Your business is not the first one ever to go online so take a look at your competitors and your industry in general. Ask them some key questions if you can:

  • Who designed their site?
  • Don’t be afraid to ask your business colleagues who they would recommend and why? (You may have a bit of trouble getting the same information out of your competitors).
  • Is the site generating the business that they need?
  • Is the site difficult to update?
  • What was the design process like when working with the web developer?

Positive testimonials work for all industries including web design so find out who would do the best job for your particular business.

#2 – Check out the web designer’s current portfolios.

All reputable designers will display their work on their own websites so check them out. Make sure that they can deliver styles that are current (not from the late 90’s) and relevant to your business.

One very important aspect that needs to be checked to ensure that you don’t get ripped off – make sure that you are not going to be paying for a template unless it has been made very clear that is exactly what you are paying for. These templates are not created just for your business and working with anyone that uses them can be dangerous as the “designer” may not have the skills to create / modify / reprogram the design to your specific needs.

A quick way to check:

  • Go to one of the sites they have “built” and copy the URL from the address bar at the top of your web browser.
  • Go to http://whatwpthemeisthat.com/ and paste the URL into the box provided.

This site quickly looks through the code and will tell you if the site is designed with the WordPress CMS (which is fine) and what theme the site is created with. If the theme is commercially available, this site will also tell you where you can buy it.

Too many times, I have seen so-called “Web Designers” that charge their customers exorbitant amounts of money for “designing” a site which can be purchased elsewhere for a little as $30!  All the “designer” does is change the imagery and add some text.

Note: If you run the website for Rusty Mango Design (http://www.rustymangodesign.com.au) through the theme finder above, you will see my framework theme “Rusty Mango Responsive”. This is a bare bones framework (which I personally created, not purchased) from which I then build all my sites.

It starts out looking like this:

Rusty Mango Responsive

But, by the time I am finished designing the site, it can look like this:

A Smarter Solution

That is real web design!

#3           Take a look at some of their imagery.

A little known tool called TinEye can help identify images that have been used elsewhere on the internet. You can find it at https://www.tineye.com/

TinEyeUsing TinEye is easy:

  • Save an image from anywhere on the net to your hard drive or right-click on it and “Copy Image Location”.
  • Use the box on TinEye to upload the image or simply paste in the image location (Ctrl-V on your keyboard).

TinEye will quickly scour the internet with your image information and come back with any close matches.

Obviously this would be no use on items such as stock photography which will appear everywhere but it can be very useful when checking out “personalised” items such as logos. I recently saw a logo that looked familiar – I had definitely seen it somewhere else.  So I ran it through TinEye and found 107 other logos that looked exactly the same!

Doesn’t say much for a designer if they resort to using stock images to create logos. That to me is not designing as it lacks any creativity and I strongly warn against using any design business that does this.

 

Agreed, the steps above will take some time and effort on the part of the small business owner however a website should be seen as exactly the same as any other investment in your business. You would research any new equipment or plant that you are purchasing for your business, so why not research who is going to build your website – the marketing tool that can drive business straight your door.

Without an effective website, built by someone who cares specifically about your business, you may be leaving a lot of money on the table and digging a hole in your bank account.

Photo Credit: Depositphotos.com

Planning your new site for SUCCESS

Planning your new site for SUCCESSI’ve lost count of the number of times that a new business client has contacted me and said “I decided it was about time that I got a website. I mean, everyone else has got one!” That’s it – that one statement sums up their entire thought process about hiring a professional web designer to produce what could be a very lucrative part of the business’s marketing strategy. That’s generally when I, as the web designer, pull up the reigns and say “Steady on – let’s have a better look at this before we dive on in!”

If you are in the market for a new website, there are a few considerations that you must take in to account before even talking to a web designer.

Be clear on what you want to achieve with your website

Some businesses simply want a web presence so that their physical services can be found (who looks in the Yellow Pages anymore?) Others may look to the web as an additional source of sales through the integration of an online store. Some may just want a place to provide service and support to their customers. Maybe you want to achieve all three? Grab a pen and paper and jot down some notes about the whole purpose for your new website existence. Why are you doing this?

A good website cannot be built overnight

Gone are the days where a website was a simple online version of your company brochure. A fully functional site is comprised of many components, some of which include the visual design, the CMS framework, SEO infrastructure, online commerce tools and backup systems. All of these parts take time to build but most importantly, they take to time to test and fine-tune. If your designer promises this overnight, it’s probably best to look for another designer.

Your Web Designer should be treated like a professional.

Everyone knows someone who has built their own website but just because your nephew built a site for his school assignment, that does not make him a web designer. With all the skills required to make a functional site with the necessary integrated components, a good web designer has honed their skills over many years. You need to trust them to do their best work for your business – and they (generally) will. After all, the future success of their business is dependent on the success of your site – if they do a rubbishy job for you, who else would want to hire them.

A new site never has guaranteed traffic.

As I have mentioned on a number of blog posts, you cannot expect to simply build a site and it will be automatically successful. It won’t appear on Google for a couple of weeks at best so you will need to put in the initial hard yards and get traffic to the site. You need to fill it with quality content and let those in your industry and target audience be aware of its existence. Even then, it will take time to build a following and you, as the business owner, need to be ready for this lull from the beginning. Plan out what you can do once your web designer hands you the “keys”. If you don’t have the time, elect an employee to do the task of web management, if possible.

Right from the get-go, take the time to plan out where you want to go with your new website and what type of end result will be better for your business. Of course, no one can be expected to have all the answers. Once you have chosen a web designer to build your site, hit them up with the hard questions to help formulate a successful web strategy.

Five Reasons Emails are better than Phone Calls

Emails are better than phone callsIn the initial phase of designing a website for a client, it is very important for me to make a connection via a quick phone call to that person. Even if it is just to confirm that there is a real person behind my email, this initial phone call is often the “closer” on the deal and we can start doing business.

Beyond this however, I am real advocate of email only business. I find that phone calls are often unnecessary, cause disruption to the work flow of business in general and eat away at time that could easily be used more efficiently.

Here are five reasons why email HAS to be the communication line of choice when working with any type of business.

#1 You can’t review a phone call before you have it

Phone calls are often spur of the moment. You can’t look over what you are going to say during a conversation – it just happens. And, as with spur of the moment events, things can be skipped, left out or forgotten completely. This will often to a second, time consuming phone call.

With emails, you can type your thoughts and views quickly, review them and edit before clicking the SEND button. If something is forgotten, it takes less than a few seconds to quickly shoot out a second email however this is less likely to be needed as you have already reviewed the content of the first! Time saved!

#2 It’s hard to set aside time for phone calls

Unless you have a secretary with an iron clad policy to follow (no phone calls between certain hours), you invariably are going to have phone calls dotted throughout your day. Just you are just getting “into the flow” of a new project or work assignment then, bang, in comes that phone call. It takes you away from that important work, breaks your concentration and, when the call is finished, you have to get back into the zone, if possible.

Most efficient email users set aside a portion of their day to use specifically for the purposes of email. They know that, for example, between the hours of 8.00am – 9.00am the emails will be looked at and the correspondence for the day will be taken of – free of interruption.

#3 Emails are easier to focus on the point (no unnecessary small talk)

Phone calls are always filled with some small talk (how’s the family, did you watch the game, great weather we’re having) just to keep the conversation at a friendly level. Whilst there is nothing wrong with this, this type of talk is generally reserved for lunchtimes and outside of work hours. It slows productivity and breaks the work flow of the day.

With an email, you can start with curt greeting and launch straight into what needs to be said. No small talk, just action.

#4 You can’t attach anything to a phone call

Have you noticed that very few businesses are utilising the fax machine these days? Some are still holding onto this archaic, out-dated piece of technology but most have realised if you want get that document, file, photo, image or form to its intended recipient, there is no substitute to the prompt delivery of an email attachment. Enough said.

#5 Phone calls can interruption to the work flow of a day

As already pointed out, the main factor against the use of a phone call in favour of an email is the sheer interruption that it can cause to a day. Some people can handle the constant flow of calls (read one of Donald Trump’s books to see how many he fields in a day – moderated by a team of assistants) but most business people need to focus on the work that needs to be done. Scheduled email times and less phone calls will allow them to do just that.

Of course, I will be the first to admit that if you are dealing anyone who is not “on top” of their email then a phone call must be the way to go. Personally, I subscribe to the GTD methods of organisation and this helps me to keep my inbox at zero. It only takes few minutes a day (which I set aside) to answer emails, reply and sort other items into actionable folders.

Are you an advocate of emails or do you prefer to connect and communicate through phone calls? Let me know using the comment section below and start a dialog on the benefits of both.

Rusty Mango Design

Rusty Mango Design