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Five Key Signs that your Website might just need a Redesign.

This year, the humble website as we know it turns 27 years old.

Since scientist Tim Burners-Leigh created the first ever webpage in 1990 (that’s it on the right), billions of pages have been added to the World Wide Web that we now call the Internet. Dominated by hobbyists at first, small businesses were slow to catch on to the benefits of the online world however it is now seen as an absolute necessity.

Incredibly, some of those original pages still exist but it is no longer acceptable to set up a website and then forget about it. Your internet-savvy customers demand more. If your website is more than three years old, it is definitely time to take a good look at it, compare it against your competitors and determine whether it is working for or against your business. If your site is not performing, here’s some key pointers that indicate that your site might just need a redesign.

1. It looks like it belongs in the 90’s

In the early 90’s, internet speeds were very slow and websites combatted this by keeping imagery to a minimum and displaying loads of text. There wasn’t much to look at but consumers had no choice (and at this early stage of the internet, they didn’t know any better).
Fast forward to 2017 and your site visitors expect so much more – they want eye-catching designs, easy to use functionality and, most of all, access to YOU as a business – all at the touch of their fingers. If your website doesn’t satisfy these basic requirements from your online customers – you might just need a redesign.

2. You can’t update it yourself

For this point, if you don’t already know, you may need to get in touch with the original developer of your site and see what Content Management System they have used to build your site upon. If they respond that it doesn’t have one and it’s not possible to update information yourself – you might just need a redesign.

3. Load Time is really ssssllllloooowwww

Head on over to GT Metrix and type your website address into the box provided. This handy online tool will not only give you a speed rating but will also give you a list of all the items that are slowing your site down. And with PageSpeed being an integral part of the Google ranking system, you really need a site that is getting an “A” grade in relation to speed.

If your site speed is “flunking” Google AND the patience of your potential customers – you might just need a redesign.

4. Your Bounce Rate is too high

Every website owner or manager needs to be constantly monitoring their site’s data and analytics. Either through Google Analytics or AwStats on the server, be sure to regularly check the statistic known as “bounce rate”. This statistic shows how fast customers arrive and leave your site, leaving details of how long they stayed and what they looked at.

Ideally, you want to see that site visitors have stayed long enough to find what they were looking for. If the Bounce Rate is too high (meaning they left fairly quickly), your call to action may not be strong enough to make them want to stay. If customers are staying less than 10 seconds on any particular page, you might just need a redesign.

5. It’s not making any difference to your “bottom line”.

At the end of the day, the whole purpose of your website is to provide a boost to the financial bottom line of your business. It may achieve this via online sales, reliable after-sales support or simply the establishment of your business as an expert in its field. Regardless of how it is working, your business should be benefitting from your website and you should be able to measure this in either profit or customer numbers.

If your site is simply trudging along and not really providing any tangible benefits to your small business, you might just need a redesign.

If your website fails to satisfy any of the key points above and you really want to turn that around, get in touch with Rusty Mango Design. We’ll create a brand-new site that is attractive, responsive to all screens and useful to your customers – a website that will be a proud part of your business.

Google Loves a Fast Site – Five Simple Ways to Speed Up your Small Business Site

Five Simple Ways to Speed Up your Small Business SiteAs proved by 27% of all websites on the internet, the WordPress CMS is an amazing framework to build upon when creating any site. Not only is it simple to use and update, WordPress has a huge community of developers around it, consistently creating new plugins for use in the CMS. The base framework of WordPress itself is so popular, it is estimated to be used by over 70 million websites worldwide!

It’s so simple to use WordPress to add fresh content, plugins and imagery that sites can easily get slowed down by the shear workload. Today’s internet-savvy visitors expect a site to load its content in under five seconds – any longer, and they will start leaving in droves.
Luckily there are five simple actions that you (or your web developer) can put into place to ensure that your site speed is up there with the best.

#1 Optimise all Images

All website owners and operators need to ensure that images have been optimised before they are uploaded to a website. This means that PNG files should be run through an optimizer like TinyPNG to reduce them and JPG images files must be reduced to at most 80% quality. There’s plenty of free editors that can help with this optimisation including the very capable Irfanview.

#2 Minimise Website Code

Most websites are made of complex programming code, generating everything that you can see on the browser screen. This code is not usually contained in one single file, meaning that your site is “pulling” information from several places as it loads, slowly down the load time.
Adding a plugin to your site such as JCH Optimize helps to automatically compress and tidy up some of the code (specifically CSS, JavaScript and HTML) into one file on the server. This singular file is then accessed by your site visitors, effectively speeding up the load time on their browsers.

#3 Reduce call-outs to external sites

Whilst grabbing web fonts from Google and displaying Social Media on your site may be appealing and give you loads of instant content, they are responsible for a majority of site drag. When accessing information from external sites, your poor website not only has to load itself but it also needs to load content from these other sites.

To prevent this, use common fonts or fonts that can be stored on your own server and minimise your Social Media display – at least on the home page.

#4 Optimise your site’s database

Over time, site updates and usage takes a toll on the database which stores all the information for your site. Keep this data inline and optimised with the WP-Optimize plugin – it will automatically tidy the stored information on a set schedule and keep the background of your site neat and tidy for quick access.

#5 Use Online Tools to determine blockages

If you have tried all the tips above and still need to squeeze out a few seconds of load time, head over to GTMetrix and type in your website address. This online tool analyses your site speed using Google PageSpeed and provides a concise list of how your site is performing and where improvements can be made. Some areas may be too technical and need the assistance of a web developer however quite a few can be “fixed” by a novice user with a few spare minutes.

Conclusion

It’s important to note that not only is site speed essential to your visitors, it’s also important to your Google ranking too. Page speed is an important part of the Google Algorithm – slow loading sites will be penalised with low ranking in search results.

Need help getting your site “Up to Speed”? Rusty Mango Design are specialists in developing WordPress sites and we can tweak your small business site until it is purring like a kitten. Send us an email today and we’ll check it out on GTMetrix for you (free-of-charge) and we’ll let you know exactly what we can do to help!

How to Revive your Website – with a simple formula used by Gordon Ramsey!

Gordon Ramsey

(c) Jean_Nelson www.depositphotos.com

Recently I have rediscovered the viewing pleasures of watching “Kitchen Nightmares” on TV. In each episode, celebrity chef and businessman, Gordon Ramsey, visits a struggling restaurant and spends a week there trying to turn their fortunes around. Always very clever in his methods and very VOCAL in his actions, Ramsey seems to have the magic “formula” that can take even the direst restaurant and turn it around in a number of days.

That formula can be easily adapted to any kind of industry, not just into hospitality. If you are willing to apply honesty and commitment to the process, the “Ramsey Formula” can also be used to revive an underperforming website and turn it into the customer conversion machine that it needs to be.

After watching (too) many episodes of “Kitchen Nightmares”, here’s the formula for reviving a website as I see it:

Get PASSIONATE about your Website

The commitment and passion that you (hopefully) feel for your actual business needs to be reflected on the pages of your website. After all, it is the online extension of your business.

Your website can be so much more to your customers than just an online brochure – but only if you COMMIT to making it so. The site’s appearance and its content should reflect the passion that got you into your business in the first place. It should also reflect your personality – you are a real person and need to come across as such. Customers will respond better.

Who are your CUSTOMERS and what do they WANT?

There’s no point examining your current website and its strengths and weakness unless you have a clear snapshot of who you target audience is. Anyone who has undertaken a Facebook Ad will have used the “wizard” for determining your target audience according to age, gender, location, etc.

Tailor-make all of the content so it is directed straight at your desired audience. If you can identify who they are, it makes the process easier to identify what they are looking for and give it to them.

Ramsey demonstrates this in one episode where he visits an old English pub and finds them cooking fancy al-la-carte meals. He quickly identifies this as one of the business’ problem and switches them back to what the pub-going public want – pub food!

Time to get BRUTAL

Chef Ramsey is good at this bit – he calls it “finding your bollocks”…

Stand back. Take a good look at your current online offering from the eyes of your target audience. Can they get exactly what they are looking for? Is it easy to access? Can they make a purchase quickly and simply? Is there fresh content that helps them do what they want to do? And most importantly, can they engage with the business through the site?

And remember, be honest. You might be in love with your site but is your customer?

Once you have identified the site’s “failings”, it might be time to trim the fat.

Whatever you have to do – embrace the change and make it work!

Is your site good at ANYTHING?

On “Kitchen Nightmares”, Chef Ramsey encourages restaurant owners to find a niche and use it as the drawcard to the business.
As the business owner, get in contact with your customers and use their feedback to identify the key item that your website does very well. This item (depending on what it is) could become the main drawcard of your website and draw potential customers into the site. Once they’re “hooked”, use your marketing skills to on-sell the other products and services that you offer.

Just remember to not offer so much that you can’t deliver (another lesson from Chef Ramsey).

I’m sure I’m not the only fan of the abrasive but clever Gordon Ramsay and his methods – so please leave a comment below on how you have used a “Ramsey” method in your own business. My comment area looks a little sad and neglected at the moment (one area I intend to work on), so I’d love to hear from you.

How to Revitalise a Boring Website for the New Year

New Years ResolutionsThe New Year always feels the right time to make changes – either in our own personal lives or in what we do throughout the year.

Some people resolve to lose weight, others want to quit a bad habit and some might just want to be better with their finances. It’s a perfect time to hit the “reset” button and start over with whatever we want to achieve.

So why not put together a News Year’s Resolution for your weary small business website?

There’s no better time than the present to take that old, tired website and give it a little bit of “love and commitment”. It’s not hard to breathe new life into a dead website and give your target audience what they need – an easy way to find and engage with your business.

Commit the time to make it WORK

Contrary to the belief of some small business owners, a website is not a guaranteed magic bullet for business success. Too many people believe that once a site is online, everything else will happen by “natural” causes. Nothing could be further from the truth – your site may not even be noticed by Google if you don’t put some effort in to get some attention.

Set aside a small chunk of your time each day (or a larger chunk each week) and commit yourself to making your site a success. The amount of time is up to you but this time should be spent on creating new content for your visitors, optimising your site for search engines, gathering customer testimonials for display or any range of website-related tasks. Try something new every week.

Get Some Inbound Love

Inbound LoveIf your site is low on inbound traffic, use your existing industry connections to turn it around in 2017.

You can reach out to your connections in a variety of ways: – through your blog (as we do every couple of weeks), your social media promotions, viral videos (with your web address clearly displayed), email newsletters or even your local newspaper. Anywhere there is an opportunity to create a connection.

Whatever the method you choose – the end-goal is always to boost the online traffic heading into your website so be sure to provide an inbound link in each situation.

Add Value for your Visitors

Once you’ve got visitors coming to your site (inboard), the trick is to keep them satisfied and make them want to return again and again.

The key to this step is answering this simple question – “Why are they coming?”

Nine times out of ten your visitors will be looking to somehow engage with your business. They will be looking for help on using your services, or maybe some more information on your products or, our favourite, just wanting to make a purchase?

Once you have worked out why customers are coming to your site, the next bit is simple –
Give ‘em what they want!

Freshen up that tired old site.

Freshen up that tired old siteThe final step in giving your website a new lease on life in 2017 involves stepping back and taking a cold-hard look at the current state of your site.

Use these questions as a guide: –

  • Does my site look like it belongs to a previous decade (maybe the 90’s)?
  • Is the site “responsive” to viewing on tablets and smart phones?
  • Are my key offerings easy to access and immediately identifiable?
  • Does my business brand match my online presence?
  • Do I offer helpful content to my site visitors? Do I give them value?
  • Can people find my website?

Providing the solution to each of these questions and implementing them on your website will put your site in a prime position for online success in 2017.

Good Luck and Happy New Year!

If your small business website needs any help to make your New Year’s Resolution a reality, get in touch with us at Rusty Mango Design and let’s make 2017 the best year for your website yet!

How You Can Make Google Sit Up and Pay Attention

It’s time to dispel a myth.

The act of simply getting a website DOES NOT mean that Google will automatically sit up and take notice of your business.

Your small business website is an important portal to your business – not Google’s. They won’t automatically place your business at #1 on the search rankings just because you have a site.  And the truth of the matter is that Google will continue to basically ignore your business until you (and your web developer) put some plans into action to make them sit and pay attention.

Here’s some tips from the Rusty Mango team to help you in the right direction….

Mobile ResponsiveMobile Viewing is Vital

As of 2015, making websites mobile responsive for viewing on phones and tablets became a priority for all. This was thanks to Google, stating loud and clear, that sites that were not optimised for viewing on mobile devices would be penalised in search rankings or, even worse, not even appear in mobile search results.

Google aside, now that over 74% of Australians rely on their phones as much as they rely on their desktops (Galaxy Poll), it’s definitely time to ensure that your small business site is mobile-friendly. 

All new Rusty Mango Design sites are mobile-responsive from day one for this very reason.

Don’t Use a Generic Business Name

If you already have a reputable brand then this particular action is going to be hard to implement. When establishing your business name, be sure to select one that is not previously used by other businesses, particularly in your industry. Even similar names can cause issues.

Why? Two problems can arise online – one, you may find it hard to register the domain name that you want and two, most importantly with SEO, Google may show your competitor’s name when users are actually searching for you!

Back LinkingShare Site Links with Your Industry

Although nowhere as important as they used to be, inbound links still give your site credence in the eyes of the Google-Bot. In days gone by, sites would inherit “importance” or ranking from any sites that linked back to them – reciprocal links were very popular among web masters. That importance has been downscaled in recent versions of the Google ranking algorithm but it is still there to a lesser degree.

To take advantage of inbound links, ask that your industry contacts link back to your website and, in return, you will link out to them.

Use A Plugin to Optimise Your Pages

When it comes to optimising your site for SEO (search engine optimisation), ticking all the boxes to make Google happy is a difficult task. Luckily for those sites using a Content Management System – there are site add-ons (plugins) like Yoast SEO to help get the job done.

Yoast SEO uses a coloured “light” icon to indicate whether the SEO on a page has been done correctly. Red: Incomplete, Orange: Partially Done and Green: Optimised. As the user adjusts the SEO settings using the easy to understand Yoast recommendations (Page Title, Description, Alt Tags, etc.), the “light” icon changes. Aim for the green “light” and you have given your page a good chance of success with Google.

Fresh ContentFresh Content

“Content is King” has been a catchphrase for quite a while now and nothing has changed. Google still loves sites that keep their content fresh, engaging and relevant to the target audience. The Google-Bots trawl the web regularly and they will notice who is updating their sites and who isn’t.

Of course, the easiest way to get some Google “love” is to pay for some. The Google AdWords system is the way that their company makes the bulk of their income. If you sign up for pay-per-click, you will suddenly become a Google VIP and your business listing will appear in the Ads in search results.

Have a Search right now and see where your small business site appears. If it isn’t on that all important page one, look at the actions above and create your own Google SEO strategy.

Five Simple Ways to Make Money from your Website

Boosting the bottom line of a small business should be the core principal behind any new web site development.

Rusty Mango Design - Small Business BlogWhether it be from service awareness, online bookings or product sales (as examples), a website must be utilised in such a way to help a business generate increased income. After all, an income is what allows business owners to further development their companies, pay their employees and live the life that they want with their families.

Making this income via your website is actually easier than you think.

To get you on the right track and grow a site into a “money-making” machine* – here’s five simple ways that your website can make money for your business:

* no guarantees here unfortunately….

#1 – An Online Store

If you have any kind of product to sell, the “no-brainer” way to make money is to establish your website as an eCommerce store. An eCommerce store, if set up correctly, basically does all the work for you – with the exception of purchasing stock and sending packages out the door. Your customer select products in the online store, pays online via a multitude of methods and then selects the preferred shipping to their address.

The current eCommerce program of choice for Rusty Mango Design is the excellent WooCommerce plugin for WordPress. WooCommerce is an affordable option for small business that is highly customisable to any individual store’s requirements.

#2 Google AdSense
Rusty Mango Design - Small Business Blog
For the uninitiated, Google AdSense is a system used by website owners to make money by displaying Google ads. Perfect for individuals and service operators, the ads that are displayed on your website usually compliment the services you provide so for example, Rusty Mango’s blog could display ads for web server companies such as Digital Pacific.

The system works by crediting your Google account each time a site visitor clicks on an Ad. Once the credit in the account reaches a certain amount. depending on where you are in the world, you receive a payment into your bank account from Google.

#3 Affiliate Links

Affiliate links work in much the same way as Google AdSense however they are generally set-up by individual companies. An advertisement is displayed on an affiliate business’ website and for every sale that is made through that advertisement (i.e. on your website), the business earns a small commission. It can be very effective – Pat Flynn at Smart Passive Income made over $87,000 in October 2016 – all through his affiliate links.

#4 Online Courses

Many small business operators have a wealth of knowledge to be shared with their customers. Often this knowledge is given away for free in the form of advice and instructions.

The alternative to giving this information away is to structure it into an online course. The course can be delivered in video, audio, written, interactive or any combination of the four. Through the introduction of a simple payment gateway (monthly or overall course payments), participants can access the course material and use it at their own pace. The added advantage of this is that the information only has to be created / delivered once before being used many times over.

#5 Online Bookings
Rusty Mango Design - Small Business Blog
Perfect for service industries, a website with a booking system allows a business to “fill up” their time schedules without even picking up the phone. This model is used globally by hotels/motels, doctors, chiropractors, electricians and even plumbers. A simple calendar allows potential customers to see what timeslots are available and book their service to suit their own needs.

Some sites even take care of payments at the same time – removing the need for invoicing at a later date.

Conclusion

Please note that all the methods above need one important thing to get started – Site Traffic. Creating a steady flow of Site Traffic is a whole industry in itself but for the site manager, there are three simple keys to get right (and we’ll cover these in more detail in a future post): Effective Search Engine Optimisation (SEO), content that makes your site enticing and worthy of a visit and finally, good reasons for your target audience to return again in the future.

With quality offerings, effective site practices and a target audience wanting to buy, any website can start generating a passive income that can be re-invested into your small business and boost it to the next level.

The power of a #Hashtag

The Power of a HashtagTwitter, the 140 word social media platform, has been with us since 2006 and one could excused for thinking that the #hashtag has been with us just as long. However the first tweets that featured a #hashtag actually appeared a year later when user Chris Messina decided to create a method of grouping like-minded tweets into the same clusters.

Nowadays, the #hashtag is an integral part of Twitter, Pinterest, Instagram and even Facebook. It can be used as a powerful tool for online marketing and any business owner who wants to drive their social media marketing on to success need to master their usage.

Choosing the right #hashtag to engage with your target audience needs some thought and practice. They are very similar to the keywords that are used in conjunction with search engines to find a website, if the wrong words are chosen then the results won’t point towards your business and you risk missing out on potential engagements.

Thankfully, it is not too hard to select #hashtags that will work for you. Here’s some simple items to consider when using #hashtags on your Social Media marketing:

  • Ensure that the #hashtag is relevant to the topic. Don’t be obtuse.
  • Take a look around the web and use #hashtags that are already in circulation. This doesn’t mean that you can’t create your own but commonly used tags have already got a “readership”.
  • When creating unique #hashtags, use words that will directly link back to your business. For example, if I were tagging marketing memes, I could start a “trend” with #rustysmarketingmemes. Watch that you don’t be too broad, as tags can be hijacked, leading to detrimental effects for your business.

The perfect mix for #hashtags in any single Social Media commentary is between one and two. Any more and research has shown there is a 17% drop in engagement. That said, #hashtags in your tweets, posts and pins increase the chances of your message being passed along to others. You’ll also be surprised as to how many followers you will attain – people monitor for hashtags rather than tweets.

At the end of the day, as with any Social Media, there is an inherent risk involved. Don’t share anything in your posts (along with those hashtags) that may have a negative effect on your business or personal life. Think before you post/tweet.

As already stated, the #hashtag is a powerful tool and can be made to work for your business. Smart companies like Black Milk Clothing have built themselves successfully through smart Social Media marketing and there is no reason other businesses can’t follow in their footsteps. Integrate a Social Media plan featuring the use of clever #hashtags with your regular business website and help your online traffic grow.

 

Google is not the only way to market your website

Offline Marketing Ideas for your websiteWhen it comes to promoting websites, small business owners are sometimes convinced that as long as their site ranks on Google, that’s all they need to worry about. For a large national business, Google could be enough but for a locally-driven business, there is a lot more that can be done to promote a website.

Community promotion through offline marketing could be lucrative to a small business in driving locals through to the website. To illustrate the possibilities, let’s take at the options available to Cassowary Coast local business – Madella Coffee.

Madella Coffee is a small coffee farm located near Mourilyan, North Queensland. Greg and Angie at Madella grow, roast and grind their own unique brand of coffee and you can even have a cuppa in their café on the banks of the South Johnstone River. That in itself, is a matchless experience.

Rusty Mango Design created the online store for Madella Coffee in early 2015. It has been search optimised and can be easily found with a quick Google search – perfect for out of town customers. But what else can be done to promote Madella Coffee to locals and the thousands of grey nomads who pass through our region every year? Let take a look at the offline promotion opportunities that this great little business could take advantage of…

Product Labelling

Madella Coffee sells its roasted beans and ground coffee in distinctive vacuum-sealed bags, clearly marked with the farm’s brand. The bag information includes the location of the farm, phone number and a Hotmail email address but no website address!

A simple improvement could be to add* the website address to the package in the form of a Call to Action (CTA) – “If you loved this coffee and crave some more, order online at madellacoffee.com.au.”

Business Cards

The current business card for Madella Coffee does not have the website address on it either. But rather than just repeating the suggestion above, why not do what the big brands do? Add* a loyalty program to the flip side of the card (currently it is one-sided). With each purchase of Madella Coffee at local shops and markets, the boxes on the card could be stamped and redeemed in the future for a bonus pack of coffee or even an online discount when purchasing from the site.

Stall Signs

Speaking of local markets, Madella Coffee can be found at the regular markets around the Cassowary Coast region – a great time to “plug” the online store! Even if they don’t want to purchase the product that day, plant the seed by giving out satchet-sized samples with the web address – “Try our coffee and we guarantee that you will want more!”

Highway Signage

Finally – this one could be a huge drawcard for the online store for Madella Coffee. The farm itself has a corner of one field that borders onto the Bruce Highway – the main highway through Queensland. Thousands of cars pass this field every year. With very little outlay, Madella could invest in a large sign for this corner of their farm and it only needs to say one thing – “MADELLACOFFEE.COM.AU” – once again, planting the seed could result in great online sales.

The tips above, although written for a very specific product, could be transferred to any brand that needs extra exposure (except for the highway sign – unless you are also very lucky). Whilst Google search placement is essential for any website – it’s not the only way to promote your online brand. There are a multitude of offline possibilities – what could your business do?

* Of course, if you have a thousand business cards and 20000 coffee bags already stocked up in the cupboard, you don’t have to throw them all out and print new ones. An additional small sticker (tastefully done) could fill the void until new stock is required.

 

Google Analytics – Bounce back from a high bounce rate!

Bounce back from a high bounce rate!Anyone who has explored the Google Analytics data for their own websites (if you haven’t, get in touch today!) will know that a major metric shown is the bounce rate for the website. The term “bounce rate” may not mean very much to most people but it is vitally important to the success or failure of many websites.

The bounce-rate gives a percentage of those people who left a given page (generally the front page) on a website without viewing any other pages – i.e. they didn’t explore any further. It is totally different to another Analytics metric, exit rates, which tells the number of people who left from a particular page.

In most cases (not all), a high bounce-rate means that your site and its content are not doing the job properly. The information and the way it is displayed is not enticing site visitors to stick around and find out more about your business. A high bounce-rate is not good *.

Fortunately, there are a whole range of measures and tactics that the site owner and their website developer can deploy to reduce the bounce-rate and improve the effectiveness of a site.

#1 – Ensure that the first page loads quickly.

To do this, optimise all images on the page, right down to the minimum possible. Your web designer must use clean code and a caching plugin will be beneficial if you are using WordPress. Most importantly of all, be sure that your site is housed on a fast server (ask your business contacts for recommendations here).

#2 – Use a prominent Call To Action (CTA)

Your site visitor needs to find the CTA within a few seconds of arriving at the site. This means, if you are an online store, the SHOP NOW needs to stand out from the remainder of content on the page. If your site makes the visitor search for what to do next, you’ve lost them.

#3 – Get the Hook in

They’ve come to your site for a reason now entice them to stay. Offer value on that very first page and you’ll get the “hook” in. Think about what they want to see?  For ideas on what you could do for your site, check out the front page of BCF’s website – it has Instagram pictures, video clips, bargains in the store among various other items. In my opinion, BCF has a few too many on their front page but a couple on yours would work a treat!

#4 – Avoid Distractions

Link-baiting from other sites (these are commercial ads/articles with catching headlines that lead off-site) and pop-ups are a real turn-off for most site visitors. We’ve seen them all on other sites so why do we want to see more of them when we come to your site? Don’t use content that will distract from the real purpose of visiting your website – making connections and selling products.

#5 – Get an attractive, eye-catching site design from the word GO!

Do this step right from the beginning and you won’t have to redesign later on to fix a dodgy site. Be sure to choose a web designer that has created sites that will appeal to your industry. Ask them if they know about heat maps (these track visitors use of a page) and how to create sites that draw the visitor’s attention to the more desirable parts of the page. A good designer will make everything else so much easier.

By making a visit to the front page of your site worthwhile using the the above tips, you will dramatically improve the number of visitors who stay on-site and explore a bit further. Be sure to track the success of your changes through Google Analytics – you can watch as the bounce-rate begins to fall and your conversion rates begin to rise.

 

* Please note: While vitally important for multi-page sites, the bounce-rate is not an important measure for one-page websites and sites that have all the necessary details for customer conversion on the front page.

Make Twitter work for your business

Make Twitter work for your businessA huge chunk of the Social Media focus, especially in business terms, is given to either Facebook or LinkedIn. Poor little Twitter is often seen as the outsider. However, if you are looking to build your credibility and influence in the online world, there can be quite a bit of power in those 140 characters. The trick is to wield that power in such a way that you can build a following that works for you.

Below are a selection of tips that the small business owner can use with (and around) Twitter to create a following that will drive customers inbound to your website and ultimately, your business.

Tip #1 – Become a Tweeter worth following:

  • Whenever you are tweeting, be sure to post a variety of information that is relevant to your target audience. Create a mix of links, quotes, latest news, blog titles and retweets so that your followers can expect something a little different each time.
  • If someone follows you on Twitter, repeat the favour. As soon as they hook with up your Twitter, check out their profile and click their FOLLOW button. You may need to jettison them sometime in the future but, who knows, they might have an audience that you can reach into.
  • Always use hashtags to help your followers and potential audience find what they are looking for. With over 6000 tweets being sent out every second, hashtags allow followers to keep their Twitter viewing relevant.

Tip #2 – Get Visible

  • As detailed in the previous tip, searching is a great way to find other Twitter users in your industry’s area. Use this to seek out KPI’s (Key People of Influence) and industry commentators that you can follow. Two upsides for this trick: you’ll often find great content to retweet or repurpose for your own followers and, you may just score a “celebrity” follower – giving your own tweets more exposure (“Hey, guess who follows me now?”).
  • Don’t pretend to be the only source of information on Twitter – retweet the posts from others that you have found useful. The original poster will notice this action and may follow.  Plus your audience will benefit from someone else’s experience that you share.
  • For maximum exposure of your Twitter efforts, be sure to publish your Twitter tag everywhere (@RustyMango). Put it on your business cards, banners, signage, web sites and any traditional advertising so that you can get the Twitter conversation started.

Tip #3 – Act Strategically

  • Make sure your site has a Twitter FOLLOW button. If your site is built on WordPress, there are many excellent plugins that can help (https://wordpress.org/plugins/twitter-tweets-button/) or, alternatively, manually code the button into your site https://about.twitter.com/resources/buttons ). Your site designer can help with this.
  • Offer value to your Twitter followers with the occasional voucher or coupon – exclusive just to them. Roscoes Piazza in Innisfail does this on some slow nights (“Guess how many boxes are stacked in the store tonight. Closest number wins a free family pizza!”)
  • Twitter only allows a maximum of 2000 people that you can follow at any one time. That is quite a hefty number however, if you find yourself going close, make sure that you unfollow anyone who doesn’t follow you in return. Of course, make an exception for those on Twitter who provide you with worthwhile industry-specific tweets that you can pass on.

To keep a handle on all this Twitter action, use browser add-ons like Tweetdeck or Hootsuite. These two “programs” will allow you to tweet, monitor your account, view retweets of your content and provide an easy way to regularly work on your Twitter campaign.

Make it a habit to tweet/retweet every day – it will keep you abreast of worthwhile content and information from around the web and help to establish yourself as an industry leader in the eyes of your followers.  

Rusty Mango Design

Rusty Mango Design