Archive for the ‘Website Maintainence & Boosts’ Category

Google Loves a Fast Site – Five Simple Ways to Speed Up your Small Business Site

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Five Simple Ways to Speed Up your Small Business SiteAs proved by 27% of all websites on the internet, the WordPress CMS is an amazing framework to build upon when creating any site. Not only is it simple to use and update, WordPress has a huge community of developers around it, consistently creating new plugins for use in the CMS. The base framework of WordPress itself is so popular, it is estimated to be used by over 70 million websites worldwide!

It’s so simple to use WordPress to add fresh content, plugins and imagery that sites can easily get slowed down by the shear workload. Today’s internet-savvy visitors expect a site to load its content in under five seconds – any longer, and they will start leaving in droves.
Luckily there are five simple actions that you (or your web developer) can put into place to ensure that your site speed is up there with the best.

#1 Optimise all Images

All website owners and operators need to ensure that images have been optimised before they are uploaded to a website. This means that PNG files should be run through an optimizer like TinyPNG to reduce them and JPG images files must be reduced to at most 80% quality. There’s plenty of free editors that can help with this optimisation including the very capable Irfanview.

#2 Minimise Website Code

Most websites are made of complex programming code, generating everything that you can see on the browser screen. This code is not usually contained in one single file, meaning that your site is “pulling” information from several places as it loads, slowly down the load time.
Adding a plugin to your site such as JCH Optimize helps to automatically compress and tidy up some of the code (specifically CSS, JavaScript and HTML) into one file on the server. This singular file is then accessed by your site visitors, effectively speeding up the load time on their browsers.

#3 Reduce call-outs to external sites

Whilst grabbing web fonts from Google and displaying Social Media on your site may be appealing and give you loads of instant content, they are responsible for a majority of site drag. When accessing information from external sites, your poor website not only has to load itself but it also needs to load content from these other sites.

To prevent this, use common fonts or fonts that can be stored on your own server and minimise your Social Media display – at least on the home page.

#4 Optimise your site’s database

Over time, site updates and usage takes a toll on the database which stores all the information for your site. Keep this data inline and optimised with the WP-Optimize plugin – it will automatically tidy the stored information on a set schedule and keep the background of your site neat and tidy for quick access.

#5 Use Online Tools to determine blockages

If you have tried all the tips above and still need to squeeze out a few seconds of load time, head over to GTMetrix and type in your website address. This online tool analyses your site speed using Google PageSpeed and provides a concise list of how your site is performing and where improvements can be made. Some areas may be too technical and need the assistance of a web developer however quite a few can be “fixed” by a novice user with a few spare minutes.

Conclusion

It’s important to note that not only is site speed essential to your visitors, it’s also important to your Google ranking too. Page speed is an important part of the Google Algorithm – slow loading sites will be penalised with low ranking in search results.

Need help getting your site “Up to Speed”? Rusty Mango Design are specialists in developing WordPress sites and we can tweak your small business site until it is purring like a kitten. Send us an email today and we’ll check it out on GTMetrix for you (free-of-charge) and we’ll let you know exactly what we can do to help!

How to Revive your Website – with a simple formula used by Gordon Ramsey!

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Gordon Ramsey

(c) Jean_Nelson www.depositphotos.com

Recently I have rediscovered the viewing pleasures of watching “Kitchen Nightmares” on TV. In each episode, celebrity chef and businessman, Gordon Ramsey, visits a struggling restaurant and spends a week there trying to turn their fortunes around. Always very clever in his methods and very VOCAL in his actions, Ramsey seems to have the magic “formula” that can take even the direst restaurant and turn it around in a number of days.

That formula can be easily adapted to any kind of industry, not just into hospitality. If you are willing to apply honesty and commitment to the process, the “Ramsey Formula” can also be used to revive an underperforming website and turn it into the customer conversion machine that it needs to be.

After watching (too) many episodes of “Kitchen Nightmares”, here’s the formula for reviving a website as I see it:

Get PASSIONATE about your Website

The commitment and passion that you (hopefully) feel for your actual business needs to be reflected on the pages of your website. After all, it is the online extension of your business.

Your website can be so much more to your customers than just an online brochure – but only if you COMMIT to making it so. The site’s appearance and its content should reflect the passion that got you into your business in the first place. It should also reflect your personality – you are a real person and need to come across as such. Customers will respond better.

Who are your CUSTOMERS and what do they WANT?

There’s no point examining your current website and its strengths and weakness unless you have a clear snapshot of who you target audience is. Anyone who has undertaken a Facebook Ad will have used the “wizard” for determining your target audience according to age, gender, location, etc.

Tailor-make all of the content so it is directed straight at your desired audience. If you can identify who they are, it makes the process easier to identify what they are looking for and give it to them.

Ramsey demonstrates this in one episode where he visits an old English pub and finds them cooking fancy al-la-carte meals. He quickly identifies this as one of the business’ problem and switches them back to what the pub-going public want – pub food!

Time to get BRUTAL

Chef Ramsey is good at this bit – he calls it “finding your bollocks”…

Stand back. Take a good look at your current online offering from the eyes of your target audience. Can they get exactly what they are looking for? Is it easy to access? Can they make a purchase quickly and simply? Is there fresh content that helps them do what they want to do? And most importantly, can they engage with the business through the site?

And remember, be honest. You might be in love with your site but is your customer?

Once you have identified the site’s “failings”, it might be time to trim the fat.

Whatever you have to do – embrace the change and make it work!

Is your site good at ANYTHING?

On “Kitchen Nightmares”, Chef Ramsey encourages restaurant owners to find a niche and use it as the drawcard to the business.
As the business owner, get in contact with your customers and use their feedback to identify the key item that your website does very well. This item (depending on what it is) could become the main drawcard of your website and draw potential customers into the site. Once they’re “hooked”, use your marketing skills to on-sell the other products and services that you offer.

Just remember to not offer so much that you can’t deliver (another lesson from Chef Ramsey).

I’m sure I’m not the only fan of the abrasive but clever Gordon Ramsay and his methods – so please leave a comment below on how you have used a “Ramsey” method in your own business. My comment area looks a little sad and neglected at the moment (one area I intend to work on), so I’d love to hear from you.

How You Can Make Google Sit Up and Pay Attention

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It’s time to dispel a myth.

The act of simply getting a website DOES NOT mean that Google will automatically sit up and take notice of your business.

Your small business website is an important portal to your business – not Google’s. They won’t automatically place your business at #1 on the search rankings just because you have a site.  And the truth of the matter is that Google will continue to basically ignore your business until you (and your web developer) put some plans into action to make them sit and pay attention.

Here’s some tips from the Rusty Mango team to help you in the right direction….

Mobile ResponsiveMobile Viewing is Vital

As of 2015, making websites mobile responsive for viewing on phones and tablets became a priority for all. This was thanks to Google, stating loud and clear, that sites that were not optimised for viewing on mobile devices would be penalised in search rankings or, even worse, not even appear in mobile search results.

Google aside, now that over 74% of Australians rely on their phones as much as they rely on their desktops (Galaxy Poll), it’s definitely time to ensure that your small business site is mobile-friendly. 

All new Rusty Mango Design sites are mobile-responsive from day one for this very reason.

Don’t Use a Generic Business Name

If you already have a reputable brand then this particular action is going to be hard to implement. When establishing your business name, be sure to select one that is not previously used by other businesses, particularly in your industry. Even similar names can cause issues.

Why? Two problems can arise online – one, you may find it hard to register the domain name that you want and two, most importantly with SEO, Google may show your competitor’s name when users are actually searching for you!

Back LinkingShare Site Links with Your Industry

Although nowhere as important as they used to be, inbound links still give your site credence in the eyes of the Google-Bot. In days gone by, sites would inherit “importance” or ranking from any sites that linked back to them – reciprocal links were very popular among web masters. That importance has been downscaled in recent versions of the Google ranking algorithm but it is still there to a lesser degree.

To take advantage of inbound links, ask that your industry contacts link back to your website and, in return, you will link out to them.

Use A Plugin to Optimise Your Pages

When it comes to optimising your site for SEO (search engine optimisation), ticking all the boxes to make Google happy is a difficult task. Luckily for those sites using a Content Management System – there are site add-ons (plugins) like Yoast SEO to help get the job done.

Yoast SEO uses a coloured “light” icon to indicate whether the SEO on a page has been done correctly. Red: Incomplete, Orange: Partially Done and Green: Optimised. As the user adjusts the SEO settings using the easy to understand Yoast recommendations (Page Title, Description, Alt Tags, etc.), the “light” icon changes. Aim for the green “light” and you have given your page a good chance of success with Google.

Fresh ContentFresh Content

“Content is King” has been a catchphrase for quite a while now and nothing has changed. Google still loves sites that keep their content fresh, engaging and relevant to the target audience. The Google-Bots trawl the web regularly and they will notice who is updating their sites and who isn’t.

Of course, the easiest way to get some Google “love” is to pay for some. The Google AdWords system is the way that their company makes the bulk of their income. If you sign up for pay-per-click, you will suddenly become a Google VIP and your business listing will appear in the Ads in search results.

Have a Search right now and see where your small business site appears. If it isn’t on that all important page one, look at the actions above and create your own Google SEO strategy.

Five Simple Ways to Make Money from your Website

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Boosting the bottom line of a small business should be the core principal behind any new web site development.

Rusty Mango Design - Small Business BlogWhether it be from service awareness, online bookings or product sales (as examples), a website must be utilised in such a way to help a business generate increased income. After all, an income is what allows business owners to further development their companies, pay their employees and live the life that they want with their families.

Making this income via your website is actually easier than you think.

To get you on the right track and grow a site into a “money-making” machine* – here’s five simple ways that your website can make money for your business:

* no guarantees here unfortunately….

#1 – An Online Store

If you have any kind of product to sell, the “no-brainer” way to make money is to establish your website as an eCommerce store. An eCommerce store, if set up correctly, basically does all the work for you – with the exception of purchasing stock and sending packages out the door. Your customer select products in the online store, pays online via a multitude of methods and then selects the preferred shipping to their address.

The current eCommerce program of choice for Rusty Mango Design is the excellent WooCommerce plugin for WordPress. WooCommerce is an affordable option for small business that is highly customisable to any individual store’s requirements.

#2 Google AdSense
Rusty Mango Design - Small Business Blog
For the uninitiated, Google AdSense is a system used by website owners to make money by displaying Google ads. Perfect for individuals and service operators, the ads that are displayed on your website usually compliment the services you provide so for example, Rusty Mango’s blog could display ads for web server companies such as Digital Pacific.

The system works by crediting your Google account each time a site visitor clicks on an Ad. Once the credit in the account reaches a certain amount. depending on where you are in the world, you receive a payment into your bank account from Google.

#3 Affiliate Links

Affiliate links work in much the same way as Google AdSense however they are generally set-up by individual companies. An advertisement is displayed on an affiliate business’ website and for every sale that is made through that advertisement (i.e. on your website), the business earns a small commission. It can be very effective – Pat Flynn at Smart Passive Income made over $87,000 in October 2016 – all through his affiliate links.

#4 Online Courses

Many small business operators have a wealth of knowledge to be shared with their customers. Often this knowledge is given away for free in the form of advice and instructions.

The alternative to giving this information away is to structure it into an online course. The course can be delivered in video, audio, written, interactive or any combination of the four. Through the introduction of a simple payment gateway (monthly or overall course payments), participants can access the course material and use it at their own pace. The added advantage of this is that the information only has to be created / delivered once before being used many times over.

#5 Online Bookings
Rusty Mango Design - Small Business Blog
Perfect for service industries, a website with a booking system allows a business to “fill up” their time schedules without even picking up the phone. This model is used globally by hotels/motels, doctors, chiropractors, electricians and even plumbers. A simple calendar allows potential customers to see what timeslots are available and book their service to suit their own needs.

Some sites even take care of payments at the same time – removing the need for invoicing at a later date.

Conclusion

Please note that all the methods above need one important thing to get started – Site Traffic. Creating a steady flow of Site Traffic is a whole industry in itself but for the site manager, there are three simple keys to get right (and we’ll cover these in more detail in a future post): Effective Search Engine Optimisation (SEO), content that makes your site enticing and worthy of a visit and finally, good reasons for your target audience to return again in the future.

With quality offerings, effective site practices and a target audience wanting to buy, any website can start generating a passive income that can be re-invested into your small business and boost it to the next level.

Don’t get HACKED – Secure your WordPress Website!

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If your site has been built on the WordPress framework, you are in good company. With a calculated 25% of all websites built using this user-friendly CMS, WordPress is easily miles ahead of its competition. However, with this popularity comes an inherit danger – it is a regular target for hackers.

WordPress was born from an open-source project and remains free to everyone who wants to create a website. Open source means that the code that makes the whole system work is available on the internet with no restrictions. This factor is important in the whole WordPress “ecosystem” as it allows developers and coders to create the myriad of plugins and themes that make the CMS what is it.

Unfortunately, hackers can also look at the code and discover its weak spots, making it vulnerable to spamming and security breaches. For the small time user, this may never be a problem that presents itself. But if your site attracts the unwanted attention of a hacker, they can cause all kinds of problems for your small business website and its visitors.

To protect your site (big or small), there are some very simple measures that you can employ without the need for any programming knowledge (or outside help):

1. Update the WordPress Core.

To do this, access the Dashboard of your site. If a new (major) version of WordPress has been released, this information will be displayed on the main screen of the Dashboard with a UPDATE link. With the newer versions of WordPress, small incremental updates to are performed automatically

2. Update the plugins that you are using with your site.

In the main menu of the Dashboard, under the Home button, an Updates options will appear when updates for your plugins are available. Click on it to access the Updates page and select the updates that you want to apply. At the same time, visit the plugins page of the Dashboad and delete any plugins that you aren’t using. Even though they aren’t being use, these deactivated plugins can still provide backdoor access to your system.

3. Use a secure password.

A brute force attack, where the login for a site is attacked with a systematic password hack, is hard to protect against but with a secure password (one that used no common words and a mix of symbols, letters, numbers), the hacker will have to work harder to penetrate your system. Also, try to limit the number of users that have access. If someone doesn’t need access and will not be updating the site, don’t give them access.

4. Install the WordFence plugin.

This free plugin has so many features that I can’t list them all here. For a very basic explanation, Wordfence provides high-quality firewall and malware protection for your WordPress website and you must have it on your site. Setting this plugin up puts into place a huge roadblock to anyone or anything wanting to cause harm to your site. Get it here: https://wordpress.org/plugins/wordfence/

Don't get hacked - WordPress SecurityAll of the above options are accessible through the Dashboard of your WordPress site but only if you have administrator access. If you log into your site and cannot see or perform the tasks listed, contact your website developer and request an upgrade of your user access.

There is nothing worse that trying to regain control of a severely hacked website however, if it does happen to you and the above steps do not reverse the damage to a perfect state, it is not the end of the world. The server on which your site resides should be* backed up on a regular basis and can be restored by your server provider* to a previous day/week for a small charge.

As always, however, a pinch of prevention is worth a full pound of cure.

* If your web server provider does not backup at least three times a week, then it is imperative that you find a new provider. Security of your website is paramount.

* A server provider such as Digital Pacific, Netregistry, WebCentral, etc provides the space where your website lives. It is generally not the same as your Internet Service Provider (ISP) that connects your business to the internet.

 

Google Analytics – Bounce back from a high bounce rate!

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Bounce back from a high bounce rate!Anyone who has explored the Google Analytics data for their own websites (if you haven’t, get in touch today!) will know that a major metric shown is the bounce rate for the website. The term “bounce rate” may not mean very much to most people but it is vitally important to the success or failure of many websites.

The bounce-rate gives a percentage of those people who left a given page (generally the front page) on a website without viewing any other pages – i.e. they didn’t explore any further. It is totally different to another Analytics metric, exit rates, which tells the number of people who left from a particular page.

In most cases (not all), a high bounce-rate means that your site and its content are not doing the job properly. The information and the way it is displayed is not enticing site visitors to stick around and find out more about your business. A high bounce-rate is not good *.

Fortunately, there are a whole range of measures and tactics that the site owner and their website developer can deploy to reduce the bounce-rate and improve the effectiveness of a site.

#1 – Ensure that the first page loads quickly.

To do this, optimise all images on the page, right down to the minimum possible. Your web designer must use clean code and a caching plugin will be beneficial if you are using WordPress. Most importantly of all, be sure that your site is housed on a fast server (ask your business contacts for recommendations here).

#2 – Use a prominent Call To Action (CTA)

Your site visitor needs to find the CTA within a few seconds of arriving at the site. This means, if you are an online store, the SHOP NOW needs to stand out from the remainder of content on the page. If your site makes the visitor search for what to do next, you’ve lost them.

#3 – Get the Hook in

They’ve come to your site for a reason now entice them to stay. Offer value on that very first page and you’ll get the “hook” in. Think about what they want to see?  For ideas on what you could do for your site, check out the front page of BCF’s website – it has Instagram pictures, video clips, bargains in the store among various other items. In my opinion, BCF has a few too many on their front page but a couple on yours would work a treat!

#4 – Avoid Distractions

Link-baiting from other sites (these are commercial ads/articles with catching headlines that lead off-site) and pop-ups are a real turn-off for most site visitors. We’ve seen them all on other sites so why do we want to see more of them when we come to your site? Don’t use content that will distract from the real purpose of visiting your website – making connections and selling products.

#5 – Get an attractive, eye-catching site design from the word GO!

Do this step right from the beginning and you won’t have to redesign later on to fix a dodgy site. Be sure to choose a web designer that has created sites that will appeal to your industry. Ask them if they know about heat maps (these track visitors use of a page) and how to create sites that draw the visitor’s attention to the more desirable parts of the page. A good designer will make everything else so much easier.

By making a visit to the front page of your site worthwhile using the the above tips, you will dramatically improve the number of visitors who stay on-site and explore a bit further. Be sure to track the success of your changes through Google Analytics – you can watch as the bounce-rate begins to fall and your conversion rates begin to rise.

 

* Please note: While vitally important for multi-page sites, the bounce-rate is not an important measure for one-page websites and sites that have all the necessary details for customer conversion on the front page.

Four great plug-ins to enhance your Small Business Website

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Wordpress PluginsI’ve said it time and time again – WordPress is ideal for all kinds of small business sites. That’s why it is the framework of choice for every single site that I design and build at Rusty Mango Design.

The reason WordPress is so perfect for a wide range of web development purposes is the huge range of add-ons (known as plug-ins) that are readily available for it. Mostly these plug-ins are free for commercial use (occasionally purchase is required) and they can be installed in no time – almost instantly enhancing the capabilities of a website.

Here’s some of the recent plug-ins that Rusty Mango Design has integrated into customer sites – along with the addresses of those sites so you can check them out for yourself.

WooCommerce

If you have been looking into building an online store using your WordPress framework, there is a very high chance that you have come across WooCommerce.

Currently the most popular e-commerce plug-in in the world, WooCommerce is open-source (this means the code is available for free) and runs online shops for all types of business – from the very small right through to the large corporate-sized stores. It has numerous add-ons that further enhance the shopping experience (shipping, shopping cart, etc) and has PayPal integration built-in saving the store owner the worry of collecting credit card information.

Setup time: Lengthy (depending on size of store)

Our Work: Check out WooCommerce in action on the Green Way Dance Festival’s site where it is used by competitors to register for the various dance genres. It is also being used in the framework for the soon-to-be launched Kaleido Kollection website.

Booking Calendar

The Booking Calendar plug-in enables online booking services for accommodation sites such as Bed and Breakfasts, Motels and Hotels.  Website visitors can check the availability of various accommodation types using an intuitive calendar style interface. Bookings are then registered through the site’s dashboard with the website administrator for approval. Once the approval is given, emails are automatically sent back to the customer confirming the booking.

Setup time: Two hours (approx.)

Our Work: See the Booking Calendar in action on the site for Cairns Gateway BnB.

Appointment Booking Calendar

This plug-in is fantastic for accepting online bookings from available times shown through an on-screen calendar.  Once a time has been set, the customer can then pay in advance through built-in PayPal integration, once again meaning no credit card information has to be stored on site.

You can use it to accept bookings for consultations, interviews, transportation and a multitude of other activities. The plug-in also allows the site administrator the ability to define the number of bookings that can be accepted.

Setup time: Two hours (approx.)

Our Work: We have just integrated this plug-in on the new site for Davidson Legal in the Northern Territory (coming soon).

Calculated Fields Form

The Calculated Fields Form allows the website administrator the ability to create forms that will dynamically calculate various fields of information and then display the calculated values. The setup includes a form builder with pre-set calculations or you can create your own from scratch.

The plug-in can be used for creating calculations for a variety of purposes including general calculators, weight monitoring and quotes for rentals of all types.

Setup time: Two hours (approx.)

Our Work: Rusty Mango used the Calculated Fields Form plug-in on the website for The Lock-up, Bowen. Site visitors can choose a self-storage size and select the time frame required. The plug-in then calculates the overall cost for the storage period.

If you feel that any of these plug-ins would add to the experience of visiting your website (or maybe some different ones), please get in touch with Rusty Mango Design. We’ll take a look at what we can do for you and provide a free detailed quote on the installation and setup of the plug-in for your particular website.

Three plug-ins that will add bang to your website and they’re FREE!

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PluginsIf you have a Content Management System installed on your website, there is a fair chance that it will be based on the WordPress framework. WordPress is a highly configurable backbone for an estimated 25% of all websites currently on the WWW.

One of the greatest features of WordPress is the thousands of plug-ins that can add functionality to any site with very little hassle. In this post, I would like discuss three plug-ins that can add great value to your site and get those all important repeat visits from your (potential) clients.

EventGeek is a calendar plug-in that allows organisations to easily add events to their sites in the form of a on-site planner. This plug-in is perfect for tourism organisations, festival organisers, schools and any other group that has scheduled events and activities throughout the year that need to be published. A bonus feature of EventGeek is a calendar widget which can be displayed in the sidebar of a site allowing it to be seen on every single page.

http://wordpress.org/plugins/event-geek/

Have you ever talked a business via an online chat window (i.e. Telstra) and thought would be great addition to your business’ site? With a plug-in called ClickDesk, you can add that functionality quite easily. Imagine a Helpdesk straight on your site, no phone calls involved, talking directly to your customers about issues or enquiries that they may have. A simple pop-up window appears when the site visitor clicks on the button and this activates the chat on your computer and the conversation begins.

http://wordpress.org/plugins/clickdesk-live-support-chat-plugin/screenshots/

Although the Clever YouTube is a premium plug-in (which means you have to pay for it), it has proved to be one very useful addition to a number of my clients websites. The plug-in lets a site operator to display YouTube videos in a style that is consistent with the branding and imagery of the website it is shown on. It allows intros and outros but most importantly, it will allow you to prevent further video suggestions from YouTube and removes those annoying advertisements from the beginning of each video. The last thing you want to do on a site is distract the visitor and send them elsewhere. With Clever YouTube, you can set up the size and style of a video and take ownership back from YouTube. My friend and good client, Steven Lizzio, uses this plug-in to great effect on the front page of http://www.liverpoolriverbananas.com.au/

https://clevergizmos.com/clever-youtube-plugin/

One of the best things about most of these widgets is that they are provided completely free of charge. Premium versions are available (like Clever YouTube) and most developers encourage donations for their work – but it is generally always try before you buy. If a plug-in doesn’t work for you, then you are not out of pocket and left with a product that you can’t use. All plug-ins are rated by other users allowing you to determine which one is the best for your purposes before you even download.

If you would like any of these plug-ins (or maybe something else you have found) and don’t know how to (or want to) install it yourself, contact Rusty Mango Design and we will do the hard work for you.

Is your website upwardly “mobile”?

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TechnologyMobile internet access is on the increase with more consumers opting to use the internet via smart phones and tablets. According to Mary Meeker, widely regarded as the “Queen of the Net”, 13 percent of all Internet traffic is currently accessed from a mobile device, which is up from 4 percent just two years ago. In technologically-minded India, mobile Internet traffic has actually surpassed desktop traffic with 60 percent of users going mobile while desktop usage sits at 40 percent.

With this change in internet usage becoming predominant across the globe, it is essential that site owners be aware of how this will affect their website visitors to ensure that everyone is catered for. However, if a site has been designed correctly, the addition of a mobile friendly component shouldn’t be painful at all.

For starters, if a site has a Content Management System, a regular desktop site can normally be converted automatically to a mobile friendly site with the use of a plug-in or add-on. Rusty Mango Design uses WordPress as its CMS of choice and creating a mobile site from a regular site is quite possible with just a few tweaks and changes. Once installed, the plugin will redirect site visitors to their desired format.

However, simply being able to show the same content on both desktop and mobile devices is not enough as the viewing needs of the two vary. It must be taken into consideration that content that a mobile user may want to access may be different to what desktop users want. A mobile user wants quick and brief information about a business, not long-winded descriptions or a lengthy About Us page. Basically, a mobile site will require a separate configuration for the front page of the site to ensure that the first content displayed is directly relevant to a mobile user.

Other changes need to be considered such as the screen size in regards to displaying images and text. Button sizes will need to be enlarged to allow for “fat” fingers to touch and select items. Advertising on mobile sites may need to be shrunk or removed as not to prevent the display of the real content.

By taking into consideration these small changes, a mobile site can be integrated with a CMS quite simply and, most importantly, the site owner will only need to update one site rather than two.

If you need your site to become “upwardly mobile”, contact Rusty Mango Design today for a free inspection of your current site. Our staff will determine what changes are necessary to convert your website to mobile-enabled and we will supply you with a detailed quote.

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