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Four Steps to a Successful Email Marketing Strategy

Four Steps to a Successful Email Marketing StrategyWhile Social Media for small business continues to be a rave topic in marketing forums around the world, statistics indicate that, although annoying to some, email marketing is still one of the most powerful tools that a business can use to engage with its customers. Your Inbox is irrevocable proof of this – how many items of marketing did you receive this morning?

Although some will never be opened, the humble email can still be an effective way of reaching out to your customers. But, as with anything, there is a right way and a wrong way. Here’s our four top tips to help you create an effective (and legal*) email marketing strategy for your business:

Grow your database 

Before you start any email marketing campaign, you need legitimate* emails in your database to use. Gathering these addresses is quite easy if you have an established website. You can use the popular method of the pop-up window or simply have a newsletter subscription somewhere on your home page. MailChimp has plugins that work directly through the WordPress framework and integrate with their newsletter systems, saving the hassle of collecting email addresses and adding them manually to your campaigns.

Whatever method you use, remember to always declare why you are gathering the addresses and what can be expected in return (see value point below).

Remember the Mobile Users

Due to the unstoppable growth of smart phones, more emails than ever before are being viewed on a mobile device. In fact, up to 75% of email opens* could be via mobile depending on your industry. To cater for this audience, ensure that your emails are mobile optimised – easy to read on a small screen, low on data usage and concise in their information.

http://www.emailmonday.com/mobile-email-usage-statistics

Four Steps to a Successful Email Marketing StrategyBe aware of the SPAM Act 2003

To keep your email marketing within the lines of the law, you must ensure that any emails you send comply with three main points  – Consent, Identity and Unsubscribe.

Consent – The receiver of your emails must be made fully aware at the time they subscribe exactly what they will be receiving in return. Consent can also be in the form of an existing relationship with the receiver i.e. they are already a customer.

Identity – Marketing emails must identify who is sending the emails and their contact information.

Unsubscribe – Each email must include an Unsubscribe option so that consent can be retracted at any time.

Learn more: http://www.acma.gov.au/Industry/Marketers/Anti-Spam

Offer Value

The  secret behind any email campaign that wants to grow and be effective to offer subscribers VALUE in what they receive. Value can come in multitude of forms. You can reply with a free eBook, a newsletter filled with tricks and tips or keep them up to date with the latest industry news. If you are advertising products or services, butter up the receiving party with a discount voucher for their next purchase.

Everyone loves getting something for free and your subscribers are more likely to stick around.

Remember, what may work for one business may not necessarily work for yours. As with any marketing, try out all your ideas but be sure to MEASURE the response. Don’t spend hours of your precious small business time barking up the wrong tree only to find out that you aren’t getting a decent return from your efforts. Make a note of what works and what doesn’t, fine-tuning along the way. This approach will lead to an effective email strategy that will grow your business without eating away at your marketing budget or your valuable time.

 

Five Simple Reasons your Small Business should have a BLOG

Unless you have been living under a rock and using smoke signals to promote your business, you are probably aware of the term “Blog”. For the rock-dwellers, a Blog is a regular website article, typically written by an individual and written in an informal or conversational style.

The simple Blog has become a powerful marketing tool and it is one of the most effective tools that a business can use to engage with their customers. Used correctly, a Blog enables direct communication with prospects and allows the sharing of relevant information with current clients.

Here’s five simple reasons why your small business needs to start blogging:

Five Simple Reasons your Small Business should have a BLOGTo provide your customers with helpful content.

Gone are the days where a website simply existed to tell customers where you are and what you do. With a wealth of information available at our fingertips, we expect more from the business sites that we choose to visit.

Reward your site visitors with value by providing helpful tips on using your products/services, examples of how other customers have benefited through a relationship with your business or discussing news articles that are relevant to the industry in which you operate.

Visitors are much more likely to return to your site if they know that fresh information awaits them on each visit.

A Blog gives your Business a Voice.

Through the voice of a blog, a small business operator can show that the business is run by real people who care about what they do. You can use blog posts to provide insights into the business or to introduce the employees who make the business what it is. You can tell your customers WHY you’re in business, HOW you have helped others and WHAT you can do to help them.

Be sure to use your own “voice” when writing blog posts – I read all my posts out loud as I type them to ensure that they “sound” like me.

Create a Two-Way Conversation 

Enable comments on your blog to encourage interaction with your site visitors. If you are concerned about the type of comments that will be left by visitors, systems can be put in place to allow moderation of comments before they are posted.

Reply quickly to all comments and open a channel of discussion. Demonstrate that you are an expert in your industry and your business is worth the site visitor’s attention.

Search Engines LOVE Blogs

The GoogleBot looks for websites that have valuable, helpful content as part of its search ranking system and rewards relevant content with improved positions in search results. Your Blog content, when written correctly, is perfect for fulfilling this requirement as it ticks the boxes for being fresh, relevant AND helpful.

Five Simple Reasons your Small Business should have a BLOGBlogging will Inspire your Business life

Once you get into a routine of Blogging, you’ll start to see new ideas all around you. Not just for your blog, but for all aspects of your business life. Talking with workmates, watching TV, eating in a restaurant, and just walking the dog – you’ll be surprised where ideas will begin to spring from.

Remember this quote from David Allen of GTD* fame – “Your brain is for having ideas, not storing them”.  Write down ideas, straight away. My idea-writing medium of choice – the extra sticky Post-It note, stuck to my monitor.

One hidden advantage to Blog writing that I have found is the strengthening of my ability to effectively write and speak, not just about my industry but in all forms of communication. My language usage has been “awakened” through weekly blog writing and I feel comfortable communicating on forums, emails, customer letters, meetings with clients and speaking with family/friends.

Blog writing is not hard nor time-consuming – simply set aside a small piece of time and get going. I usually write the first draft of a blog in 25 minutes using a Pomodoro timer and then leave that piece for a couple of days. I’ll then take another look to polish before posting online (which usually takes another 25 minutes).

The most important thing is to start and be consistent – the benefits of a Blog will surprise you.

* GTD = “Getting Things Done” by David Allen

Key Learnings from my Four Favourite Business Books

One of the main problems with reading a constant stream of business books is that each comes multitude of different ideas and strategies.

Obviously, it is impossible to take every idea and implement them into your business – no small business owner has the time or capacity to do so.

Key Learnings from my Four Favourite Business Books

Instead, I have experimented with various strategies over time to see what will work for me (and what doesn’t). Through this experimentation, I’ve found that each of my favourite books has a key learning that I use in my everyday business life. In this blog, I’ll share those learnings with you…

 

“The Compound Effect” by Darren Hardy

The main premise of Hardy’s book is common sense when you stop and think about it. Each day, we constantly make small, inconspicuous decisions that shape the outcomes that we achieve in our lives. By making incremental changes to these decisions, we can achieve any goal that we set for ourselves – in health, family or business.

For example, if we consciously plan to add one extra social media marketing post into our daily business routine, we will reap the benefits down the track as our online footprint will be much larger than it is today – all because of the compounding effect of that small change we made.

“18 Minutes” by Peter Bregman

The key take-away point that I found in “18 Minutes” is to devote a small amount of time each day ensuring that the focus of your daily tasks is aligned with your overall objectives.

The “18 minutes” is used when you devote:

  • Five minutes at the start of business to clarify that all planned work is aligned with your overall objectives.
  • One minute at the start of each business hour double-checking that focus is adhered to.
  • Five minutes at the close of business determining the following day’s outline and plan.

“The E-Myth Revisited” by Michael E. Gerber

Gerber, through an engaging narrative style, encourages his readers to establish their businesses in a franchise-style – just like McDonalds – regardless of their size or employee numbers. He believes that through the creation and use of Operations Manuals, a business can provide quality and consistent service at all times, regardless of the employee delivering that service.

One thing that makes this book stand out to me is the multitude of real-life examples that Gerber uses throughout to illustrate his ideas and teachings. The book is very easy to read (almost in one sitting) and it makes you want to “spring into action” after you close the final page.

“Getting Things Done” by David Allen

Known as GTD, the process outlined in this book is almost gospel to some people. Once implemented, GTD helps shape the way you organise and complete tasks, anywhere in your life. It is so popular in fact that several software apps have been specifically designed to cater for devotees of the GTD method.

However, the GTD process wasn’t the main take-away for me. I was engaged by the phrase – “Your mind is for having ideas – not storing them”. Every day, so many things pass through our brains, it is impossible to mentally store each one away for further contemplation or action later. Rather than lose any ideas, I now keep a constant supply of Post-It notes close by and record anything and everything. The notes are then stuck to my computer screen for later processing.

In conclusion, please remember that these books have far more to offer than just the learnings that I have outlined above and I heartily encourage all small business owners to read each book. Take notes as you do – on post-it notes of course.

If you do come away with something totally different from one of the above books, let me know by leaving a comment at the bottom of this Blog…

Three Key Reasons Why Fresh Content is critical for your website

Three Key Reasons Why Fresh Content is critical for your websiteThere is nothing more frustrating for a website visitor to come calling on a business site and find that the website is filled with out-of-date content.

Business prospects are instantly “turned off” any chance of actually becoming clients of the business and current clients will quickly become frustrated at the lack of online support for products and services.

In an age where consumers expect to have information available right at their fingertips, an out-of-date website with poor content could easily mean the difference between success and failure, both online and offline. Here’s three key reasons you should keep your website up to date and “fresh”:

Send the right message to your prospects

As the saying goes, “First Impressions Count”, and your prospects want to be impressed. An old website with content that is no longer relevant to them sends out the wrong message immediately and says to the prospective customer “we can’t be bothered to update our website and we put the same amount of effort into the rest of our business” (even though this may not be true).

Try to hook potential customers with engaging information, tutorials, videos, product demonstrations or free downloads all about the products or services that you want to sell them. This attention to detail will pay off in “bucket-loads” as they realise you are serious about what you do and that your business is the one they want to work with.

Provide your customers with the support they expect

Your current customers deserve to be looked after as well. You want them to return time and time again and this is possible with the 24/7 support that a well-structured website can give them. If they have problems outside (or inside) your business hours with your products or just need to find out how to use them effectively, your website can do this with downloadable how-to sheets, videos, customer forums and help desks.

In a generation where everyone is looking online for what they need – your website needs to be supportive environment where YOUR CUSTOMERS can get what they need – when they want it!

Google!

Not only is a freshly contented website good for impressing prospects and helping customers, it is also very good for the website itself. Google’s search ranking algorithm has a special fondness for sites with updated, relevant content, promoting sites with these higher on search results.

Once ranked, Google re-visits your site every few weeks and checks the content it finds against the content from its last visit. If it finds the same old information each time, you will see that your business website will begin to drop down in search rankings – possibly below that of your competitors.

A new article in your blog, added photos in a gallery or testimonials from customers are easy to add and make Google “happy” with your website.

As you can see, it isn’t too hard to keep your website “fresh”. Simply dedicate a few minutes each week (or day if you can) to adding new information that is relevant to the customers that you have and the ones you want to attract. Integrate a website content plan into your everyday business operations and reap the benefits as your online visitors begin to see your business as passionate, supportive and above all, operating with your finger on the pulse of your industry.

Google Loves a Fast Site – Five Simple Ways to Speed Up your Small Business Site

Five Simple Ways to Speed Up your Small Business SiteAs proved by 27% of all websites on the internet, the WordPress CMS is an amazing framework to build upon when creating any site. Not only is it simple to use and update, WordPress has a huge community of developers around it, consistently creating new plugins for use in the CMS. The base framework of WordPress itself is so popular, it is estimated to be used by over 70 million websites worldwide!

It’s so simple to use WordPress to add fresh content, plugins and imagery that sites can easily get slowed down by the shear workload. Today’s internet-savvy visitors expect a site to load its content in under five seconds – any longer, and they will start leaving in droves.
Luckily there are five simple actions that you (or your web developer) can put into place to ensure that your site speed is up there with the best.

#1 Optimise all Images

All website owners and operators need to ensure that images have been optimised before they are uploaded to a website. This means that PNG files should be run through an optimizer like TinyPNG to reduce them and JPG images files must be reduced to at most 80% quality. There’s plenty of free editors that can help with this optimisation including the very capable Irfanview.

#2 Minimise Website Code

Most websites are made of complex programming code, generating everything that you can see on the browser screen. This code is not usually contained in one single file, meaning that your site is “pulling” information from several places as it loads, slowly down the load time.
Adding a plugin to your site such as JCH Optimize helps to automatically compress and tidy up some of the code (specifically CSS, JavaScript and HTML) into one file on the server. This singular file is then accessed by your site visitors, effectively speeding up the load time on their browsers.

#3 Reduce call-outs to external sites

Whilst grabbing web fonts from Google and displaying Social Media on your site may be appealing and give you loads of instant content, they are responsible for a majority of site drag. When accessing information from external sites, your poor website not only has to load itself but it also needs to load content from these other sites.

To prevent this, use common fonts or fonts that can be stored on your own server and minimise your Social Media display – at least on the home page.

#4 Optimise your site’s database

Over time, site updates and usage takes a toll on the database which stores all the information for your site. Keep this data inline and optimised with the WP-Optimize plugin – it will automatically tidy the stored information on a set schedule and keep the background of your site neat and tidy for quick access.

#5 Use Online Tools to determine blockages

If you have tried all the tips above and still need to squeeze out a few seconds of load time, head over to GTMetrix and type in your website address. This online tool analyses your site speed using Google PageSpeed and provides a concise list of how your site is performing and where improvements can be made. Some areas may be too technical and need the assistance of a web developer however quite a few can be “fixed” by a novice user with a few spare minutes.

Conclusion

It’s important to note that not only is site speed essential to your visitors, it’s also important to your Google ranking too. Page speed is an important part of the Google Algorithm – slow loading sites will be penalised with low ranking in search results.

Need help getting your site “Up to Speed”? Rusty Mango Design are specialists in developing WordPress sites and we can tweak your small business site until it is purring like a kitten. Send us an email today and we’ll check it out on GTMetrix for you (free-of-charge) and we’ll let you know exactly what we can do to help!

How You Can Make Google Sit Up and Pay Attention

It’s time to dispel a myth.

The act of simply getting a website DOES NOT mean that Google will automatically sit up and take notice of your business.

Your small business website is an important portal to your business – not Google’s. They won’t automatically place your business at #1 on the search rankings just because you have a site.  And the truth of the matter is that Google will continue to basically ignore your business until you (and your web developer) put some plans into action to make them sit and pay attention.

Here’s some tips from the Rusty Mango team to help you in the right direction….

Mobile ResponsiveMobile Viewing is Vital

As of 2015, making websites mobile responsive for viewing on phones and tablets became a priority for all. This was thanks to Google, stating loud and clear, that sites that were not optimised for viewing on mobile devices would be penalised in search rankings or, even worse, not even appear in mobile search results.

Google aside, now that over 74% of Australians rely on their phones as much as they rely on their desktops (Galaxy Poll), it’s definitely time to ensure that your small business site is mobile-friendly. 

All new Rusty Mango Design sites are mobile-responsive from day one for this very reason.

Don’t Use a Generic Business Name

If you already have a reputable brand then this particular action is going to be hard to implement. When establishing your business name, be sure to select one that is not previously used by other businesses, particularly in your industry. Even similar names can cause issues.

Why? Two problems can arise online – one, you may find it hard to register the domain name that you want and two, most importantly with SEO, Google may show your competitor’s name when users are actually searching for you!

Back LinkingShare Site Links with Your Industry

Although nowhere as important as they used to be, inbound links still give your site credence in the eyes of the Google-Bot. In days gone by, sites would inherit “importance” or ranking from any sites that linked back to them – reciprocal links were very popular among web masters. That importance has been downscaled in recent versions of the Google ranking algorithm but it is still there to a lesser degree.

To take advantage of inbound links, ask that your industry contacts link back to your website and, in return, you will link out to them.

Use A Plugin to Optimise Your Pages

When it comes to optimising your site for SEO (search engine optimisation), ticking all the boxes to make Google happy is a difficult task. Luckily for those sites using a Content Management System – there are site add-ons (plugins) like Yoast SEO to help get the job done.

Yoast SEO uses a coloured “light” icon to indicate whether the SEO on a page has been done correctly. Red: Incomplete, Orange: Partially Done and Green: Optimised. As the user adjusts the SEO settings using the easy to understand Yoast recommendations (Page Title, Description, Alt Tags, etc.), the “light” icon changes. Aim for the green “light” and you have given your page a good chance of success with Google.

Fresh ContentFresh Content

“Content is King” has been a catchphrase for quite a while now and nothing has changed. Google still loves sites that keep their content fresh, engaging and relevant to the target audience. The Google-Bots trawl the web regularly and they will notice who is updating their sites and who isn’t.

Of course, the easiest way to get some Google “love” is to pay for some. The Google AdWords system is the way that their company makes the bulk of their income. If you sign up for pay-per-click, you will suddenly become a Google VIP and your business listing will appear in the Ads in search results.

Have a Search right now and see where your small business site appears. If it isn’t on that all important page one, look at the actions above and create your own Google SEO strategy.

Does your Small Business even need a Website?

Does your Small Business even need a Website?Yes.

Simple answer, isn’t it?

Oh, you still need more convincing?

Alright then – here’s ten good reasons why your small business needs to get its act together and get an online presence:

#1– The World’s largest Consumer Base

Over 3.2 billion people use the internet in some form on a regular basis, and from that enormous number, it is estimated that at least 80% have purchased goods or services online. That’s roughly 2.6 billion potential customers for you!

Any small business without an effective website is missing out on their piece of the action.

#2 – The Digital Consumer

The internet is now 25 years old – some of your potential customers don’t know a world without it. Your business needs a web presence to engage with the modern digital consumer – they are unlikely to look for you anywhere else.

#3– You can be Available 24/7

Consumers expect to have information accessible to them around the clock from a variety of sources and this includes from your business. A website makes you available 24/7 (even while you are asleep) to provide information, product help and online sales.

#4 – Engage with your Customers

A website helps you connect with your customers on an almost social level. You can communicate through the comments of a Blog (like this one), a website forum that you moderate or via the many channels of Social Media that are available for use. A simple social connection can often be the key to a successful business relationship.

#5– Create a Hub for your Marketing

Got a new product that you want to shout about to the world? Unleash the marketing power of the internet and spread the word like wildfire using your website as the hub and Facebook, Twitter, YouTube and LinkedIn as the tools to “hook” people in.

#6 – Customer Support

Reduce the number of customer support calls to your small business with the inclusion of “Frequently Asked Questions (FAQ)” page on your website. For more sticky problems that need one-on-one attention, integrate a ticketing system on the site that can be answered promptly by your staff.

#7 – Match it with the “Big Guys”

With a solid online strategy and a well-built website that people can find easily, your business can take on the larger corporations at their own game. On face value, the internet is a great leveller of the playing field – you don’t need the large payroll or a skyscraper in a capital city to make an impact.

#8– Instant Credibility

A professional website with the right information allows your business to attain instant credibility in the eyes of both your potential customers and other businesses. A quick online search by these people could quite easily be the deal maker or breaker, depending on what they find online.

# 9 – Physical Phone Directories are DEAD

 If you need any proof of this, take note that both the Yellow Pages and Local Directories are now offering website services. This hasn’t stopped them still charging an absolute mint for listing in their telephone books however, by branching out, they have acknowledged that online is where the modern consumer is looking for goods and services.

#10 – Build an Audience for your Business

Even if your customers are not in the market right now, an online presence allows you to keep their attention so that when they do need something, your business will be “front of mind”. Social Media, email newsletters, podcasts and video tutorials are just some of the ways you can continue to engage with your customers until they need you again.

Put simply – if you want to grow your business in today’s digital age, it needs a website. Considering the continual evolution of our online population and the growth of businesses who are on the Internet, it could be expensive for your business NOT to have a website.

I’ll bet that your competitors do.

If this article has helped you make a decision about your business’ online presence, get in touch with Rusty Mango Design for a free website development quote.

Who said backlinking is DEAD?

BacklinkingBefore we delve into the relevance of backlinks to today’s site owner, we should quickly explain what a backlink is. For the novice website operator, backlinks are simply incoming links to a webpage. When a site links to another site on the web, that’s known as a backlink. 

In the SEO* community, there has been continuous debate about backlinking for the past few years, Google’s changes effectively turning “old school” SEO on its head. It’s even got to the point where some SEO “experts” claimed that backlinking is dead.

It’s not.

Authentic backlinks from quality sites are still one of the best things that can happen to your search rankings. You definitely do want organic links and citations back to your site. Originally there was a lot of weight placed on backlinks – a site would automatically become more important simply because of the sites that were linking to it. Whilst this is no longer a major component of the Google algorithm, quality links still make your site look good!

Some site owners find it hard to request backlinks, either because they don’t have a network of site owners that can provide links to them or they simply don’t how to go about getting these links sorted.

If you are one of these site owners, here’s a short of Australian business directories to get you underway – when you list your business with them, they all can backlink to your website. It’s important to note that these directories have been chosen for a very specific reason, they all allow FOLLOWING by the GoogleBots that trawl the web. Many similar directories actually block this function and will serve no SEO benefit to your site at all.

Hotfrog Australia: http://www.hotfrog.com.au/

LocalBD: http://www.localbd.com.au/

A to Z Pages: http://atozpages.com.au/

DLook: http://www.dlook.com.au/

Web Directory Australia: http://www.web-directory-australia.info/

National Directory: http://www.nationaldirectory.com.au/home.aspx

Please remember that directories like the above are only one way of getting backlinks – if you create great content that is helpful and informative and then share it around (on social media), authentic backlinks WILL come anyway.

If the content gives value to those viewing it, people will share and link back to the source – your website!

The algorithm used by Google to determine search ranking does change on a semi-regular basis but it seems that back-linking is always part of their equation. Putting that aside though, ANY inbound link to your small business website is a good thing – be it through Google or another source.

 

* Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results (thanks Wikipedia!).

 

* A directory that allows FOLLOWING passes on its outbound links to the GoogleBots. A directory set to NO FOLLOW basically hides its links and does share the value.

 

Google Analytics – Bounce back from a high bounce rate!

Bounce back from a high bounce rate!Anyone who has explored the Google Analytics data for their own websites (if you haven’t, get in touch today!) will know that a major metric shown is the bounce rate for the website. The term “bounce rate” may not mean very much to most people but it is vitally important to the success or failure of many websites.

The bounce-rate gives a percentage of those people who left a given page (generally the front page) on a website without viewing any other pages – i.e. they didn’t explore any further. It is totally different to another Analytics metric, exit rates, which tells the number of people who left from a particular page.

In most cases (not all), a high bounce-rate means that your site and its content are not doing the job properly. The information and the way it is displayed is not enticing site visitors to stick around and find out more about your business. A high bounce-rate is not good *.

Fortunately, there are a whole range of measures and tactics that the site owner and their website developer can deploy to reduce the bounce-rate and improve the effectiveness of a site.

#1 – Ensure that the first page loads quickly.

To do this, optimise all images on the page, right down to the minimum possible. Your web designer must use clean code and a caching plugin will be beneficial if you are using WordPress. Most importantly of all, be sure that your site is housed on a fast server (ask your business contacts for recommendations here).

#2 – Use a prominent Call To Action (CTA)

Your site visitor needs to find the CTA within a few seconds of arriving at the site. This means, if you are an online store, the SHOP NOW needs to stand out from the remainder of content on the page. If your site makes the visitor search for what to do next, you’ve lost them.

#3 – Get the Hook in

They’ve come to your site for a reason now entice them to stay. Offer value on that very first page and you’ll get the “hook” in. Think about what they want to see?  For ideas on what you could do for your site, check out the front page of BCF’s website – it has Instagram pictures, video clips, bargains in the store among various other items. In my opinion, BCF has a few too many on their front page but a couple on yours would work a treat!

#4 – Avoid Distractions

Link-baiting from other sites (these are commercial ads/articles with catching headlines that lead off-site) and pop-ups are a real turn-off for most site visitors. We’ve seen them all on other sites so why do we want to see more of them when we come to your site? Don’t use content that will distract from the real purpose of visiting your website – making connections and selling products.

#5 – Get an attractive, eye-catching site design from the word GO!

Do this step right from the beginning and you won’t have to redesign later on to fix a dodgy site. Be sure to choose a web designer that has created sites that will appeal to your industry. Ask them if they know about heat maps (these track visitors use of a page) and how to create sites that draw the visitor’s attention to the more desirable parts of the page. A good designer will make everything else so much easier.

By making a visit to the front page of your site worthwhile using the the above tips, you will dramatically improve the number of visitors who stay on-site and explore a bit further. Be sure to track the success of your changes through Google Analytics – you can watch as the bounce-rate begins to fall and your conversion rates begin to rise.

 

* Please note: While vitally important for multi-page sites, the bounce-rate is not an important measure for one-page websites and sites that have all the necessary details for customer conversion on the front page.

In 2015, every Small Business NEEDS to get online!

Every Small Business needs a siteCompared to traditional marketing methods, it’s relatively inexpensive and easy to kick into action. And, if you want you can pass it all over to someone else to build and maintain it for you. Yet more than 35% of all Australian small businesses still don’t have a website. With statistics revealing that 92% of people in 2014 were searching online for products and services, there are a lot of small businesses that are missing out on potential customers.

Small business owners who don’t have sites generally believe that a website won’t do anything for them, they think it will cost them too much or claim that they just don’t have the time for one. However those who have moved their businesses online can easily show naysayers that by including websites in their marketing plans, they have improved their bottom line, saved on marketing costs and, importantly, exposed their business to a wider audience.

Take a look at the three examples below. These are not your traditional online types but each can still take advantage of a customised online presence:

Office Supplies

A small stationery supplier in a regional town can still grab a chunk of the online market away from the big boys – without breaking the bank. Now, they may not be able to compete with stores such as Officeworks on price, due to the sheer bulk purchasing of the chain stores, however they can exploit and utilise one huge advantage – simple convenience.

Imagine that you require stationery supplies delivered to your door and – you want them now! There is no way you will receive next day delivery of any of these supplies in a small town – even if you pay for the premium postage. What if you could log into your local store’s website, make and pay for an online order and the goods were delivered within the hour (free of charge) to your business door?

That would certainly level the playing field in the local store’s favour. Cost vs convenience – I know which one I choose when I need something fast.

Bed and Breakfasts

A small B&B in regional Queensland has one small cabin for bookings, overlooking the beautiful Goldsborough Valley. With only one cabin on offer, traditional advertising makes it very hard for potential guests to call up and find available dates. With a website however, all bookings can be moved online.

Site visitors can view a calendar integrated into the site that displays available dates, potentially booked dates (that have not been confirmed) and dates that are booked-out. The site owner can easily keep track of upcoming bookings and contact new bookings for confirmation.

Plus, these bookings can be made 24/7 – no need to answer a phone.

Example: http://cairnsgwaybb.com/

Agricultural Services

Up here in beautiful North Queensland, we have a multitude farms with all varieties of produce year round – tomatoes, bananas, coffee, pawpaw and, of course, sugar cane to name just a few. Whilst most of these farms can benefit from getting online, like Liverpool River Bananas and Madella Coffee have, it’s the support agencies that work alongside these farmers that could really improve their services with an digital presence.

Growers Associations such as Burdekin Productivity Services supply their members with the latest information, weather and crop reports as well as industry news via a well-maintained website. No more group emails, phone calls, costly printed reports or newspaper articles – the association can update their sites daily at no cost (other than employee time) to ensure that their members are completely up-to-date with their industries information. For even more interaction, Association sites could incorporate forums and blogs allowing its members to converse and share their own information.

http://bps.net.au/

Regardless of the type of small business, more consumers than ever before are searching for services and products online using smart phones, tablets and computers. This upward trend in usage is increasing each day and small businesses without a site may be missing out on their own slice of the online pie. Even those who have a site may be missing out if their current setup is not utilising all the various options available to it.

Is your small business taking full advantage of online possibilities?

 

 

 

Rusty Mango Design

Rusty Mango Design