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Five Key Signs that your Website might just need a Redesign.

This year, the humble website as we know it turns 27 years old.

Since scientist Tim Burners-Leigh created the first ever webpage in 1990 (that’s it on the right), billions of pages have been added to the World Wide Web that we now call the Internet. Dominated by hobbyists at first, small businesses were slow to catch on to the benefits of the online world however it is now seen as an absolute necessity.

Incredibly, some of those original pages still exist but it is no longer acceptable to set up a website and then forget about it. Your internet-savvy customers demand more. If your website is more than three years old, it is definitely time to take a good look at it, compare it against your competitors and determine whether it is working for or against your business. If your site is not performing, here’s some key pointers that indicate that your site might just need a redesign.

1. It looks like it belongs in the 90’s

In the early 90’s, internet speeds were very slow and websites combatted this by keeping imagery to a minimum and displaying loads of text. There wasn’t much to look at but consumers had no choice (and at this early stage of the internet, they didn’t know any better).
Fast forward to 2017 and your site visitors expect so much more – they want eye-catching designs, easy to use functionality and, most of all, access to YOU as a business – all at the touch of their fingers. If your website doesn’t satisfy these basic requirements from your online customers – you might just need a redesign.

2. You can’t update it yourself

For this point, if you don’t already know, you may need to get in touch with the original developer of your site and see what Content Management System they have used to build your site upon. If they respond that it doesn’t have one and it’s not possible to update information yourself – you might just need a redesign.

3. Load Time is really ssssllllloooowwww

Head on over to GT Metrix and type your website address into the box provided. This handy online tool will not only give you a speed rating but will also give you a list of all the items that are slowing your site down. And with PageSpeed being an integral part of the Google ranking system, you really need a site that is getting an “A” grade in relation to speed.

If your site speed is “flunking” Google AND the patience of your potential customers – you might just need a redesign.

4. Your Bounce Rate is too high

Every website owner or manager needs to be constantly monitoring their site’s data and analytics. Either through Google Analytics or AwStats on the server, be sure to regularly check the statistic known as “bounce rate”. This statistic shows how fast customers arrive and leave your site, leaving details of how long they stayed and what they looked at.

Ideally, you want to see that site visitors have stayed long enough to find what they were looking for. If the Bounce Rate is too high (meaning they left fairly quickly), your call to action may not be strong enough to make them want to stay. If customers are staying less than 10 seconds on any particular page, you might just need a redesign.

5. It’s not making any difference to your “bottom line”.

At the end of the day, the whole purpose of your website is to provide a boost to the financial bottom line of your business. It may achieve this via online sales, reliable after-sales support or simply the establishment of your business as an expert in its field. Regardless of how it is working, your business should be benefitting from your website and you should be able to measure this in either profit or customer numbers.

If your site is simply trudging along and not really providing any tangible benefits to your small business, you might just need a redesign.

If your website fails to satisfy any of the key points above and you really want to turn that around, get in touch with Rusty Mango Design. We’ll create a brand-new site that is attractive, responsive to all screens and useful to your customers – a website that will be a proud part of your business.

Google Loves a Fast Site – Five Simple Ways to Speed Up your Small Business Site

Five Simple Ways to Speed Up your Small Business SiteAs proved by 27% of all websites on the internet, the WordPress CMS is an amazing framework to build upon when creating any site. Not only is it simple to use and update, WordPress has a huge community of developers around it, consistently creating new plugins for use in the CMS. The base framework of WordPress itself is so popular, it is estimated to be used by over 70 million websites worldwide!

It’s so simple to use WordPress to add fresh content, plugins and imagery that sites can easily get slowed down by the shear workload. Today’s internet-savvy visitors expect a site to load its content in under five seconds – any longer, and they will start leaving in droves.
Luckily there are five simple actions that you (or your web developer) can put into place to ensure that your site speed is up there with the best.

#1 Optimise all Images

All website owners and operators need to ensure that images have been optimised before they are uploaded to a website. This means that PNG files should be run through an optimizer like TinyPNG to reduce them and JPG images files must be reduced to at most 80% quality. There’s plenty of free editors that can help with this optimisation including the very capable Irfanview.

#2 Minimise Website Code

Most websites are made of complex programming code, generating everything that you can see on the browser screen. This code is not usually contained in one single file, meaning that your site is “pulling” information from several places as it loads, slowly down the load time.
Adding a plugin to your site such as JCH Optimize helps to automatically compress and tidy up some of the code (specifically CSS, JavaScript and HTML) into one file on the server. This singular file is then accessed by your site visitors, effectively speeding up the load time on their browsers.

#3 Reduce call-outs to external sites

Whilst grabbing web fonts from Google and displaying Social Media on your site may be appealing and give you loads of instant content, they are responsible for a majority of site drag. When accessing information from external sites, your poor website not only has to load itself but it also needs to load content from these other sites.

To prevent this, use common fonts or fonts that can be stored on your own server and minimise your Social Media display – at least on the home page.

#4 Optimise your site’s database

Over time, site updates and usage takes a toll on the database which stores all the information for your site. Keep this data inline and optimised with the WP-Optimize plugin – it will automatically tidy the stored information on a set schedule and keep the background of your site neat and tidy for quick access.

#5 Use Online Tools to determine blockages

If you have tried all the tips above and still need to squeeze out a few seconds of load time, head over to GTMetrix and type in your website address. This online tool analyses your site speed using Google PageSpeed and provides a concise list of how your site is performing and where improvements can be made. Some areas may be too technical and need the assistance of a web developer however quite a few can be “fixed” by a novice user with a few spare minutes.

Conclusion

It’s important to note that not only is site speed essential to your visitors, it’s also important to your Google ranking too. Page speed is an important part of the Google Algorithm – slow loading sites will be penalised with low ranking in search results.

Need help getting your site “Up to Speed”? Rusty Mango Design are specialists in developing WordPress sites and we can tweak your small business site until it is purring like a kitten. Send us an email today and we’ll check it out on GTMetrix for you (free-of-charge) and we’ll let you know exactly what we can do to help!

Rusty Mango Design

Rusty Mango Design