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How to Revitalise a Boring Website for the New Year

New Years ResolutionsThe New Year always feels the right time to make changes – either in our own personal lives or in what we do throughout the year.

Some people resolve to lose weight, others want to quit a bad habit and some might just want to be better with their finances. It’s a perfect time to hit the “reset” button and start over with whatever we want to achieve.

So why not put together a News Year’s Resolution for your weary small business website?

There’s no better time than the present to take that old, tired website and give it a little bit of “love and commitment”. It’s not hard to breathe new life into a dead website and give your target audience what they need – an easy way to find and engage with your business.

Commit the time to make it WORK

Contrary to the belief of some small business owners, a website is not a guaranteed magic bullet for business success. Too many people believe that once a site is online, everything else will happen by “natural” causes. Nothing could be further from the truth – your site may not even be noticed by Google if you don’t put some effort in to get some attention.

Set aside a small chunk of your time each day (or a larger chunk each week) and commit yourself to making your site a success. The amount of time is up to you but this time should be spent on creating new content for your visitors, optimising your site for search engines, gathering customer testimonials for display or any range of website-related tasks. Try something new every week.

Get Some Inbound Love

Inbound LoveIf your site is low on inbound traffic, use your existing industry connections to turn it around in 2017.

You can reach out to your connections in a variety of ways: – through your blog (as we do every couple of weeks), your social media promotions, viral videos (with your web address clearly displayed), email newsletters or even your local newspaper. Anywhere there is an opportunity to create a connection.

Whatever the method you choose – the end-goal is always to boost the online traffic heading into your website so be sure to provide an inbound link in each situation.

Add Value for your Visitors

Once you’ve got visitors coming to your site (inboard), the trick is to keep them satisfied and make them want to return again and again.

The key to this step is answering this simple question – “Why are they coming?”

Nine times out of ten your visitors will be looking to somehow engage with your business. They will be looking for help on using your services, or maybe some more information on your products or, our favourite, just wanting to make a purchase?

Once you have worked out why customers are coming to your site, the next bit is simple –
Give ‘em what they want!

Freshen up that tired old site.

Freshen up that tired old siteThe final step in giving your website a new lease on life in 2017 involves stepping back and taking a cold-hard look at the current state of your site.

Use these questions as a guide: –

  • Does my site look like it belongs to a previous decade (maybe the 90’s)?
  • Is the site “responsive” to viewing on tablets and smart phones?
  • Are my key offerings easy to access and immediately identifiable?
  • Does my business brand match my online presence?
  • Do I offer helpful content to my site visitors? Do I give them value?
  • Can people find my website?

Providing the solution to each of these questions and implementing them on your website will put your site in a prime position for online success in 2017.

Good Luck and Happy New Year!

If your small business website needs any help to make your New Year’s Resolution a reality, get in touch with us at Rusty Mango Design and let’s make 2017 the best year for your website yet!

How You Can Make Google Sit Up and Pay Attention

It’s time to dispel a myth.

The act of simply getting a website DOES NOT mean that Google will automatically sit up and take notice of your business.

Your small business website is an important portal to your business – not Google’s. They won’t automatically place your business at #1 on the search rankings just because you have a site.  And the truth of the matter is that Google will continue to basically ignore your business until you (and your web developer) put some plans into action to make them sit and pay attention.

Here’s some tips from the Rusty Mango team to help you in the right direction….

Mobile ResponsiveMobile Viewing is Vital

As of 2015, making websites mobile responsive for viewing on phones and tablets became a priority for all. This was thanks to Google, stating loud and clear, that sites that were not optimised for viewing on mobile devices would be penalised in search rankings or, even worse, not even appear in mobile search results.

Google aside, now that over 74% of Australians rely on their phones as much as they rely on their desktops (Galaxy Poll), it’s definitely time to ensure that your small business site is mobile-friendly. 

All new Rusty Mango Design sites are mobile-responsive from day one for this very reason.

Don’t Use a Generic Business Name

If you already have a reputable brand then this particular action is going to be hard to implement. When establishing your business name, be sure to select one that is not previously used by other businesses, particularly in your industry. Even similar names can cause issues.

Why? Two problems can arise online – one, you may find it hard to register the domain name that you want and two, most importantly with SEO, Google may show your competitor’s name when users are actually searching for you!

Back LinkingShare Site Links with Your Industry

Although nowhere as important as they used to be, inbound links still give your site credence in the eyes of the Google-Bot. In days gone by, sites would inherit “importance” or ranking from any sites that linked back to them – reciprocal links were very popular among web masters. That importance has been downscaled in recent versions of the Google ranking algorithm but it is still there to a lesser degree.

To take advantage of inbound links, ask that your industry contacts link back to your website and, in return, you will link out to them.

Use A Plugin to Optimise Your Pages

When it comes to optimising your site for SEO (search engine optimisation), ticking all the boxes to make Google happy is a difficult task. Luckily for those sites using a Content Management System – there are site add-ons (plugins) like Yoast SEO to help get the job done.

Yoast SEO uses a coloured “light” icon to indicate whether the SEO on a page has been done correctly. Red: Incomplete, Orange: Partially Done and Green: Optimised. As the user adjusts the SEO settings using the easy to understand Yoast recommendations (Page Title, Description, Alt Tags, etc.), the “light” icon changes. Aim for the green “light” and you have given your page a good chance of success with Google.

Fresh ContentFresh Content

“Content is King” has been a catchphrase for quite a while now and nothing has changed. Google still loves sites that keep their content fresh, engaging and relevant to the target audience. The Google-Bots trawl the web regularly and they will notice who is updating their sites and who isn’t.

Of course, the easiest way to get some Google “love” is to pay for some. The Google AdWords system is the way that their company makes the bulk of their income. If you sign up for pay-per-click, you will suddenly become a Google VIP and your business listing will appear in the Ads in search results.

Have a Search right now and see where your small business site appears. If it isn’t on that all important page one, look at the actions above and create your own Google SEO strategy.

Five Simple Ways to Make Money from your Website

Five Simple Ways to Make Money from your WebsiteBoosting the bottom line of a small business should be the core principal behind any new web site development.

Whether it be from service awareness, online bookings or product sales (as examples), a website must be utilised in such a way to help a business generate increased income. After all, an income is what allows business owners to further development their companies, pay their employees and live the life that they want with their families.

Making this income via your website is actually easier than you think.

To get you on the right track and grow a site into a “money-making” machine* – here’s five simple ways that your website can make money for your business:

* no guarantees here unfortunately….

#1 – An Online Store

If you have any kind of product to sell, the “no-brainer” way to make money is to establish your website as an eCommerce store. An eCommerce store, if set up correctly, basically does all the work for you – with the exception of purchasing stock and sending packages out the door. Your customer select products in the online store, pays online via a multitude of methods and then selects the preferred shipping to their address.

The current eCommerce program of choice for Rusty Mango Design is the excellent WooCommerce plugin for WordPress. WooCommerce is an affordable option for small business that is highly customisable to any individual store’s requirements.

#2 Google AdSense

For the uninitiated, Google AdSense is a system used by website owners to make money by displaying Google ads. Perfect for individuals and service operators, the ads that are displayed on your website usually compliment the services you provide so for example, Rusty Mango’s blog could display ads for web server companies such as Digital Pacific.

The system works by crediting your Google account each time a site visitor clicks on an Ad. Once the credit in the account reaches a certain amount. depending on where you are in the world, you receive a payment into your bank account from Google.

#3 Affiliate Links

Affiliate links work in much the same way as Google AdSense however they are generally set-up by individual companies. An advertisement is displayed on an affiliate business’ website and for every sale that is made through that advertisement (i.e. on your website), the business earns a small commission. It can be very effective – Pat Flynn at Smart Passive Income made over $87,000 in October 2016 – all through his affiliate links.

Five Simple Ways to Make Money from your Website#4 Online Courses

Many small business operators have a wealth of knowledge to be shared with their customers. Often this knowledge is given away for free in the form of advice and instructions.

The alternative to giving this information away is to structure it into an online course. The course can be delivered in video, audio, written, interactive or any combination of the four. Through the introduction of a simple payment gateway (monthly or overall course payments), participants can access the course material and use it at their own pace. The added advantage of this is that the information only has to be created / delivered once before being used many times over.

#5 Online Bookings

Perfect for service industries, a website with a booking system allows a business to “fill up” their time schedules without even picking up the phone. This model is used globally by hotels/motels, doctors, chiropractors, electricians and even plumbers. A simple calendar allows potential customers to see what timeslots are available and book their service to suit their own needs.

Some sites even take care of payments at the same time – removing the need for invoicing at a later date.

Conclusion

Please note that all the methods above need one important thing to get started – Site Traffic. Creating a steady flow of Site Traffic is a whole industry in itself but for the site manager, there are three simple keys to get right (and we’ll cover these in more detail in a future post): Effective Search Engine Optimisation (SEO), content that makes your site enticing and worthy of a visit and finally, good reasons for your target audience to return again in the future.

With quality offerings, effective site practices and a target audience wanting to buy, any website can start generating a passive income that can be re-invested into your small business and boost it to the next level.

Top Five Things Every Small Business Website Needs

Top Five Things Every Small Business Website NeedsCreating a small business website is a daunting task for anyone who has very little or no online experience. Even the smallest bit of research will unleash a whole range of techno-jargon and online marketing advice from all angles – enough to make anyone’s head spin.

To avoid this overload of information, a new site should be treated like a V8 Supercar heading out to the track for the first time. It must be built on a solid framework but will be constantly tweaked throughout its life span into an efficient, customer-converting machine.

To provide this solid framework, there are five essential items that must be taken into consideration from day one:

#1 An Easy-to-Use Navigation Menu

The menu system of the site must be easy to find on the page, simple to understand and uncluttered in appearance. Refine the main options (those visible straight away) down to the bare necessities and “drop-down” menus should be used to display any extras that need to be accessed during a visitor’s time on the website.

#2 An “About Us” Page

Top Five Things Every Small Business Website NeedsIt’s been found that today’s online consumer likes to “connect” with businesses before they purchase products or engage services.  A good “About Us” page should be jargon-free and clearly display who you are, where your business has evolved from and why it exists now. Once again, keep to the essentials but at the same time, don’t leave any important information out.

Be sure to also include a “Contact Us” page on the site with a contact form that sends directly to the site manager’s email.

#3 Helpful, free content

Another way to create a connection with your customers to provide helpful content that will improve the way they interact with your products and services. This can be achieved through a variety of ways including FAQ pages, videos, customer forums and downloadable PDFs. By adding high-quality free content to your site, visitors are more likely to return in the future to what else you have to offer them.

#4 Customer Testimonial Page

Whilst writing your own content will go a long way towards selling your products and services to site visitors, nothing works better than testimonials from your current customers.

Select a few satisfied clients that you have worked with and send them a friendly email requesting a short description of their experiences with your business. You may be surprised how quickly you will receive a response from them – most people love to reward good service.

#5 A Clear Call-To-Action

Top Five Things Every Small Business Website NeedsEverything above counts for nothing if you don’t provide a quick, easy to find Call-To-Action (CTA) somewhere prominent on your site. The CTA is the method by which a site visitor chooses to become a customer. For example, on a motel’s website, a “Make a Booking” button provides as the Call-To-Action. On an eCommerce site, you’ll find a shopping trolley icon marked “Checkout”.

The CTA may be different for each business but the rules for displaying them are the same – it must be eye-catching, clearly defined and be designed in such a way to encourage interaction.

Without a Call-To-Action, a website quickly becomes an online brochure.

Conclusion

There are loads of other elements that help make a successful website that converts visitors to customers. These five items will allow you to create a solid framework from which to build the remainder of your site.

In future blog posts, we will cover some of the extras that will add even further value to your site and help to build your business in both brand and bottom line.

For help getting your small business website off the ground, get in touch with Rusty Mango Design. We’ve been working with small business since 2007.

5 Key Points you NEED to effectively brief your Web Designer

main-imageBuilding a website for your small business should not be a spur of the moment decision.

And yet, as a website developer, I often meet new clients who have decided to build a website for their business but they haven’t yet considered how that site is going to improve their business.

Some still view a website as an online business card and, as I’ve covered in my blog posts before, a website can be so much more if it is planned and implemented correctly. The key to this effectiveness is carefully-considered planning – at every stage along the line.

Before picking up the phone or emailing a web designer for the first time, there are a few key questions that need your attention to ensure that the website development stages are quick and the final website is more effective when it is launched.

 

#1 What is the Key Objective of the Website?

Very simply, in as fewer words as possible (one sentence if possible), write down a measurable objective for your business website. This single sentence will guide everything else that happens along the way to development your site. The measurement is usually written as a percentage.

i.e. Increase the Monthly Sales of XYZ company by 20%

 

 5 Key Points you NEED to effectively brief your Web Designer#2 Who is the target audience?

With point #1 clearly in mind, now look at what kind of site visitor is going to make that measurable objective possible.

Who will be looking for your products/services? Where are they? How old are they? What gender?

Be as specific as you can – this information will help your designer plan and style your site.

i.e. 18 to 60-year-old men interested in recreational fishing around the North QLD area.

 

#3 What kind of content will your audience be seeking at your site?

After identifying the audience that you want to attract to your site, grab a pencil and paper to map out the type of content that these potential customers will respond do. Will they want to read text blogs like this or would they respond better to video or imagery? Maybe a mixture would work best?

What kinds of information / products / services will they be seeking from you and, most importantly, what information do you want them to have about you and your business?

i.e. Information about the latest estuarine fishing equipment, videos on how it is used, fact sheets on where the fishing are biting….

 

fish

#4 What are your competitors doing online?

Get this information in conjunction with point #1 – Get online and see what your competitors are doing with their websites. Google all relevant information regarding your target audience. Your top competitors will generally be at the head of the list – What kinds of content are they using? What appeals to you on their sites? What doesn’t?

Although your web developer should do this research as well, it will be highly beneficial to you as your website takes shape and you know what you are aiming for.

 

#5 What timeframe do you have to complete the site?

Armed with the knowledge that designers work better when given a timeframe (I know I do), when you want to launch your site to the world? Keep in mind, you must be able to “hold up” your end of the bargain and ensure that you can provide the content that the site requires for launch. Even the most experienced developer will baulk at a proposed launch date if they don’t have the content for the site.

 

Conclusion

By having the above planning completed/documented before contacting a designer, you will also be able to brief them clearly and then ascertain whether they can do the job at hand.

Don’t leave your small business’ website goals up to the designer. Remember that no-one knows your business better than you.

Have you got all the above planning done and are ready to go ahead and contact a designer?
Get in touch with Rusty Mango Design on 0488 406 050 and we will work with you all the way (and even beyond) to a great, customer converting website for your small business.

Five Steps to Writing Great Blogposts that ENGAGE

The key to writing blogposts is consistencyA Blog post is a great way to create fresh content for your website and a fantastic way to demonstrate that you are an expert in your industry. By producing helpful posts on a regular basis for your website audience, you can build a dedicated following who will often revisit your site just to see what you have written next. Another benefit of blogging is that your website content remains fresh and everyone knows that Google loves “fresh” sites in its search results.

Several clients of Rusty Mango Design have recently started writing blogs on their sites to build their online influence so we thought it’s a perfect time that we share the process we go through to write an engaging blog post.

Step 1: Choose a Topic

Once you start down the blogging pathway, you’ll find that ideas for new posts are continually popping into your head. Be sure to write each one down (I write mine on post-it notes) and store them in your ideas folder.

These ideas must be relevant to your target audience and they must be helpful and/or solve a problem.

Once you have a selection of ideas in your folder, choose one and move onto Step 2.

Step 2: Research – What do others have to say on the Topic?

Get online and see what other experts in your field are saying about your chosen topic. I don’t suggest that you plagiarise but doing some simple research will help galvanise your own thoughts and get you ready to write your own piece on the subject.

My Mindmap - its messy but it works....Step 3: Create a Mindmap

Next, use a simple mind map to pour out your key ideas for the post. The mind map for this very blog article is shown on the right.

Write your topic in the centre and branch out in all directions with the various points on that topic – it’s amazing how the ideas start to flow once you start. Feel free to scribble down anything that pops into your head.

Step 4: Start Writing but use your Own Voice

Start writing your posts using each of the various points from your mind map. Expand on each point but don’t go too overboard – stick to the basic K.I.S.S. principle here (Keep It Simple Stupid). Waffling on will lose your audience.

Be sure to speak the words out load as you type (be ready for some weird looks from your co-workers here). Your text should reflect the way that you speak – your audience wants to hear from you, not some academic lecturer.

Finally, use a timer (I use a Pomodoro Timer App on my phone). This keeps you focussed on writing and prevents your blog post from consuming your entire day.

Step 5: Create a Summary and a Headline that HOOKS

Create a short summary/excerpt of your blog article to post onto Social Media (Facebook and LinkedIn are my choice) – this is much easier to do straight up after you have written the blog post. Don’t wait and do it later or you may lose the flow of your topic.

Finally, the headline of your post is essential to hooking the attention of your potential readers. Just like the headline in a newspaper, it needs to make the reader want to find out more. Headlines are an art form in themselves. Joanna Wiebe at CopyHackers has written an excellent article on this very topic: 5 Criteria for Writing Powerful Headlines: https://copyhackers.com/2013/09/writing-powerful-headlines/

Conclusion

By following the simple steps above and getting in the practice of writing a blog post on a regular basis, you will find that ideas will soon start to flow easily from your head onto your screen. Keep at it too – the helpful content you produce will be a great addition to your online arsenal, confirming to all your potential clientele that you are an expert in your field and your business deserves their custom.

Does your Small Business even need a Website?

Does your Small Business even need a Website?Yes.

Simple answer, isn’t it?

Oh, you still need more convincing?

Alright then – here’s ten good reasons why your small business needs to get its act together and get an online presence:

#1– The World’s largest Consumer Base

Over 3.2 billion people use the internet in some form on a regular basis, and from that enormous number, it is estimated that at least 80% have purchased goods or services online. That’s roughly 2.6 billion potential customers for you!

Any small business without an effective website is missing out on their piece of the action.

#2 – The Digital Consumer

The internet is now 25 years old – some of your potential customers don’t know a world without it. Your business needs a web presence to engage with the modern digital consumer – they are unlikely to look for you anywhere else.

#3– You can be Available 24/7

Consumers expect to have information accessible to them around the clock from a variety of sources and this includes from your business. A website makes you available 24/7 (even while you are asleep) to provide information, product help and online sales.

#4 – Engage with your Customers

A website helps you connect with your customers on an almost social level. You can communicate through the comments of a Blog (like this one), a website forum that you moderate or via the many channels of Social Media that are available for use. A simple social connection can often be the key to a successful business relationship.

#5– Create a Hub for your Marketing

Got a new product that you want to shout about to the world? Unleash the marketing power of the internet and spread the word like wildfire using your website as the hub and Facebook, Twitter, YouTube and LinkedIn as the tools to “hook” people in.

#6 – Customer Support

Reduce the number of customer support calls to your small business with the inclusion of “Frequently Asked Questions (FAQ)” page on your website. For more sticky problems that need one-on-one attention, integrate a ticketing system on the site that can be answered promptly by your staff.

#7 – Match it with the “Big Guys”

With a solid online strategy and a well-built website that people can find easily, your business can take on the larger corporations at their own game. On face value, the internet is a great leveller of the playing field – you don’t need the large payroll or a skyscraper in a capital city to make an impact.

#8– Instant Credibility

A professional website with the right information allows your business to attain instant credibility in the eyes of both your potential customers and other businesses. A quick online search by these people could quite easily be the deal maker or breaker, depending on what they find online.

# 9 – Physical Phone Directories are DEAD

 If you need any proof of this, take note that both the Yellow Pages and Local Directories are now offering website services. This hasn’t stopped them still charging an absolute mint for listing in their telephone books however, by branching out, they have acknowledged that online is where the modern consumer is looking for goods and services.

#10 – Build an Audience for your Business

Even if your customers are not in the market right now, an online presence allows you to keep their attention so that when they do need something, your business will be “front of mind”. Social Media, email newsletters, podcasts and video tutorials are just some of the ways you can continue to engage with your customers until they need you again.

Put simply – if you want to grow your business in today’s digital age, it needs a website. Considering the continual evolution of our online population and the growth of businesses who are on the Internet, it could be expensive for your business NOT to have a website.

I’ll bet that your competitors do.

If this article has helped you make a decision about your business’ online presence, get in touch with Rusty Mango Design for a free website development quote.

How to use Facebook BOOST to Promote your Small Business

Facebook BOOSTImagine having your brand exposed daily to thousands of people in your target audience? People who are actually interested in your products and services –  a targeted section of the demographic that you seek.

Facebook advertising has been set up specifically to get this kind of exposure.

It’s quite easy to do – your business’ Facebook page is full of opportunities. These are the big blue buttons that you see on your page – Promote your Local Business, Promote Website and Promote your Contact Button. From my own experience, the promotion that invokes the best response is the BOOST button. This appears after each post that you have made.

The BOOST button allows you to show your posts to a wider audience who are interested in what you have to offer. For example, if you found this post on your Facebook feed and you don’t currently follow Rusty Mango Design, then Facebook has decided that you may be interested in what we have to offer.

So how do you actually use the BOOST button?

1.  Only Promote Quality Content

Create content on your site that is helpful and informative –  it needs to be relevant to the target audience. This could in the form of videos, blogs (like this one), podcasts or downloads. Choose your medium based on your audience, your strengths and the information that you want to convey.

boost-details2.  Add your Post to Facebook

Once your content is online, create an engaging headline that grabs attention and invokes emotion or action. Alongside this, create a paragraph describing your content so Facebook viewers can quickly get an idea of what you are talking about.

Add these into your Business Facebook feed – just like you do with any new post. Be sure to include a LINK to your actual content! (simply copy and paste the website address)

3. Click BOOST

Self-explanatory –the BOOST button will appear after you click POST to add your content.

4. Set up your “Campaign”

A pop-up window will appear to help get your campaign sorted with easy to follow steps:

i. Create an Audience Group.

You’ll need think carefully about the interests of your target Facebook audience – more importantly, how old they are, where they are, what are they doing on Facebook, who do they follow and what do they post.  Remember that Facebook knows a great deal about us from our own posts and stores this information specifically for advertising purposes – like this.

ii. Select a budget that stays within what you can afford.

Example : $7 per day x 1 Week = $49 (maximum spend)

iii. Add a Facebook Pixel

Adding a Facebook Pixel to your website is optional but assists in tracking the conversions from your Facebook page to your actual website. It is a detailed system to explain so  visit Facebook to find out more.

iv. Payment

You’ll need your Credit Card details. No payments are taken until the end of your selected boost duration.

5. Click on BOOST POST

Finally, check back daily and you will see the results of your BOOST displayed directly under the post. Click on INSIGHTS at the top of your Facebook page to get detailed statistics on your campaign – how many people have seen the post, how many have clicked on it, new page likes and the current status of your selected budget.

If you need any assistance in setting up your own business Facebook campaign, get in touch with Rusty Mango Design. We have the experience to help you create an effective Social Media presence that will BOOST your business online.

Five Internet Strategies that could save your Small Business

Let’s be clear from the very beginning – using the internet for small business is NOT the guaranteed golden bullet solution to all your problems. The addition of an online presence will not automatically turn your fortunes around. Running your own website, engaging customers on social media and selling products online takes effort and hard-work – as will all the strategies outlined in this post.

The internet definitely offers you more avenues to market your business than ever before. You can generate followers and advocates that will purchase from (and market) your business 24/7, sometimes without any one-on-one interaction from you.

Below, there are five online strategies outlined that your business can employ to help raise awareness of your business and its offerings and, most importantly, boost that bottom line.


#1. Boost your Facebook Posts

Facebook BOOSTEver seen the big BOOST button on your Facebook page?

This is the button you will see next to any posts you have made. With the power of a BOOST (and a minimum spend of $7/day), you can actually display your posts in the Facebook feeds of a very specific audience. These people are the prime candidates to which you want to market your products and services.

For example, our local dance shop is selling Fascinators for the upcoming races in town. With Facebook BOOST advertising, they can target:

Women, who like Fashion, and live within 50 miles* of the town, in the 18-50 age group

With targeted boosts, you get your message sent out exactly where you want it to go – much better than casting a broad net and hoping you catch something.

* Not a typo – Facebook, an American company, measures in miles regardless of your location.


#2. Build an eCommerce Store

eCommerce online storeCoupled with the low overheads associated in running an online store alongside your “bricks and mortar” business, there are two major advantages for building your own online store

Firstly, an eCommerce store can sell your products and services 24/7– your customers don’t have to wait for the doors to open or for you to even be available. A good online store is set up to run automatically with payment options and shipping processes integrated.

Secondly – your online store is capable of selling anywhere in the world. Your customer base is dramatically widened beyond the immediate geography of your shopfront. If someone on the other side of Australia (or the world) wants to buy your goods, they can access your online store and make the purchase whenever they want.


#3. Provide 24/7 Customer Service

Customer ServiceGood customer service can be time intensive, and sometimes very repetitive with no immediate remuneration for your time.

With a website, you can off-set some of the repetitive parts of your customer service through the use of frequently asked questions (FAQs), video tutorials and downloadable help sheets (Bunnings are the masters of this) to name just a few. 

Setting up your website’s customer service area properly would be time well spent as the support you provide online can save you hours either on the phone or answering emails.

 

 


#4. Plan and maintain a Content Marketing strategy

Content MarketingContent marketing is a must have on any small business website. To clarify, Content marketing is a strategic approach focused on creating and producing valuable, relevant, and consistent content that attracts and retains your target audience. It is also a key element of the Google search algorithm, helping to determine your website’s placement in search results.

How do you create an effective Content Management Strategy?

  • Decide on your content mediums according to your strengths and your target audience (Blog, videos, podcasts, newsletters….)
  • Generate a plan in calendar format which includes the dates, topics and mediums for the creation of your content. This includes social media updates and blog posts.
  • Stick to the plan – consistency is the key to success!
  • Monitor your traffic to gauge the success of each item. This will give you valuable information in relation to what is working and what isn’t.

#5. Give Email Marketing a try

Email MarketingIf you are thinking of employing an email marketing approach to broadcast your small business, you can’t look past MailChimp (no affiliation with Rusty Mango). It has almost everything built-in to help you create great looking emails, distribute them and, most importantly, keep you within the law regarding SPAM.

Note: You cannot send emails from a business in Australia to anyone you like. You must have the recipient’s permission or an existing customer relationship with that person.  For more information, take a look at the Spam Act 2003.

Using MailChimp (and common sense), you can create an email campaign that drives business to your website and your physical store:

  • Use a pop-up plugin on your website to acquire email addresses from your site visitors. Some of these can be set up to send collected addresses directly to MailChimp.
  • Create list of your existing customer’s emails. Excel is a good way to do this as you can import spreadsheets to MailChimp.
  • Using one of the many templates, create your first email newsletter. Re-purpose some of the content that you have created for your site – blog entries are perfect for this!

MailChimp has a built-in unsubscribe option. Recipients of the email simply have click Unsubscribe in the footer of the email and MailChimp will automatically remove them from the list, satisfying another condition of the Spam Act.


Conclusion

The real secret to a successful and productive online presence for your small business is summed in one word – consistency. Your website cannot be a stagnant brochure for your business, it needs to be dynamic, helpful and must reinforce your position as an expert in your field with quality service and/or products. Make an effort to set aside 15 minutes a day and develop each of the strategies into a workable system for you – the rewards for your business will become clear in no time at all.

Feeling a little overwhelmed? If your business needs help developing any of the strategies above, please get in touch with Rusty Mango Design – we love to help small business!

Five Step Plan for Facebook Advertising

Facebook ConfusionGetting started on Facebook Advertising for your business is quite easy. Anyone with a Facebook page for their business will have already seen the various options popping up around their “administrators” screen. The blue buttons “Boost this Post”, “Promote Local Business” and “Promote Website” are easy to spot when creating new posts on your Facebook page.

Clicking on any of them gets the process of Facebook Advertising underway. However, without an understanding of the key requirements of successful Facebook Ads, any campaign that is launched will usually be a waste of the business’ money.

Note: to explain the variety of advertising options on its pages (boosts, promotions, etc), Facebook has created an excellent document detailing what can be achieved with each option:

https://www.facebook.com/business/help/1375217276096623

To help curtail any waste of your hard-earned dollar on campaigns that just won’t work, here’s five steps from Rusty Mango to help you plan for and create effective Facebook Advertising Campaigns.

Click here – Five Step Plan for Facebook Advertising – PDF File

Armed with the above planning, you can now enter the world of Facebook advertising. Be aware that each advertising campaign can be different and you may need to “run” through the above steps for each of them.

Finally, be sure to track your advertising to ensure that your Facebook is not just a waste of money. Use the Facebook insights to watch how people are engaging with your advertising and be sure to enable Google Analytics on your website to determine.

Over time, you will become aware of the Facebook habits of your audience and what they engage with best. Use this insight to tweak your system and ensure that you are effectively using your Facebook Advertising budgets.

Rusty Mango Design

Rusty Mango Design