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Podcast #4 – “Different” Marketing Ideas

Get people to wear your URL.

Everyone thinks of the obvious when promoting a website’s address (also known as the URL). TV advertisements, newspaper ads, radio commercials and bumper stickers are all commonly used to direct traffic towards a web address. So how about something slightly different – get people to wear your site address.

Sponsor a local event in your community and provide shirts for the volunteers to wear on the day. Maybe you could even hand out paper visors to children at those events to protect them from the sun (with your address on them of course). These items can be created on a budget either by yourself (use iron-on transfer paper in your inkjet printer) or you can get them done via an online printer. Try joining the email list of one of these companies (like Vistaprint) and watch out for specials to save yourself even more money.

I have my web address out in the Innisfail community by sponsoring a touch football team called, you guessed it, The Rusty Mangoes. All ten players have my web address plastered across their backs all season and the lads all direct traffic to me whenever they are asked about my rather unique business name. The set of jerseys cost me about $300 in total from a great business called http://nsjsportswear.com.au .

Viral Video

Generally if you want your website or business to earn some instant cool points (and site visits), create a video that is so awesome that it will be tweeted and Facebook and emailed all over the world generating lots of hype. This is known as a viral video.

How do you create one? Well unfortunately, there is no stock standard recipe. These videos can be as simple as a bunch of kids jumping around in a room (The “jiggle” video was released by some teenagers that were bored during the recent bad weather in Queensland) to a highly professional advertisement costing thousands of dollars. No one knows which ones will become viral.

If you have an awesome product, sometimes that is enough on its own. Head to Youtube and check out the videos for the GoPro video camera unit. Nearly every one of these videos has gone viral purely based on the quality of the recording and the subject matter which is usually extreme sports and fantastic shots of nature.

Sit down and think about your business and whether it lends itself to a viral type video – you may be surprised at what you come up with! Be sure to brand anything you make with your website address.

Create a Day

After the success of Red Nose Day and the many benefits it provides for SIDS research, it seems that everybody has jumped on the bandwagon and created their day / month “for a cause”. You could do the same for your business however, in my opinion, you would probably get lost in the glut of days out there. So why not create a day for your business (and website) that ties in with a calendar date that already exists. Pizza shops already own cheap Tuesday, Harvey Norman has a super Saturday, so why can’t you?

Pick a day of the week or an obscure national day anywhere in the world – “Visit our website on 31st January – Backwards Day. Our prices are going backwards for one day only.”

You could encourage visitors to come into your site on “Speak like a Pirate Day”. Ask them to leave a video message about themselves (speaking like a pirate of course) and they will receive a discount on your services. Once the day is over, send out a press release and get more traffic coming to visit an archive page of the messages that were left.

There are a billion and one ideas out there – what yours?

Release a free eBook.

Here’s an idea that I am going to try out in the next couple of weeks. I have a couple of books that I have written sitting on my computer, one of them hasn’t seen the light of day for about eight years. Rather than waste these literary master pieces by leaving them on my computer, I am going to convert them to e-book files (PDF and EPub) and upload to the Rusty Mango website.

The first of the books is the tutorial that I give to each of my clients to teach them the basics of updating their own sites. The second is an actual novel that I wrote over ten years ago but never published.

How will this help my business website?

For starters, both e-books will have my business website address in the footer. Anyone who downloads or receives the file will instantly know where they have come from and may come to visit to find out more information. The books also act as an advertisement of my skills as both a web designer and a creator of ideas.

You don’t need to write a novel for your website that – simple fact sheets about your industry could be enough to drive traffic to your site. If you were into computer sales, you could offer handy “cheat sheets” for software programs that you sell. A restaurant could offer “everyday recipes” and an accountant could publish basic budgeting tutorials.

The basic idea is to offer the visitor a reward for coming to your site and an incentive to invite others to do the same.

Group Together for Benefits

We have all seen the ads on TV – great new developments, not yet off the ground, offering free dinners to those who come and listen to the developers spiel at some fancy hotel’s function room. I’ve never actually been to one as I am not personally interested in this sort of banter however what if we could use the same concept but actually offer potential clients some valuable information whilst stamping ourselves as market leaders worthy of their patronage.

For example, Rusty Mango Design could team up with an SEO expert from Mission Beach and a Business Computer guru from Innisfail to hold a “Get Online in 2013” mini conference at a local function room (probably my friends at Roscoe’s). Advertising would be attacked on all mediums for a few weeks before the conference and we’d all make a number of cold-calls to attract the right type of attendees. We each come prepared with an engaging presentation (themed to tie into one another) that is both informative and geared towards the targeted audience. The attendees at the conference receive nibblies and beverages (non-alcoholic of course) along with a sample bag containing of the conference notes, freebies (pen, notepad, etc), our business cards and vouchers for our services.

Admittedly, there is a fair bit of work involved however a mini-conference could show a good return in investment as the presenters can physically demonstrate why business should jump on-board with them instead of the competitors. Even though some attendees may not require services straight away, the conference will put the conference businesses in the forefront of their minds in future when they do.

Take time to think now – who could your business join forces with to create a tour de force conference?

Prologue

I hope you have noticed this podcast episode has not been about the content of the site – these are just simple but alternative ideas that you can use with/on your site to drive traffic through the front door. Once the traffic arrives, the content still has to be great to convert visits to sales. But without someone to view that content, it has no purpose. Set one of these tips in motion today and be sure let me know how it goes!

Podcast #3 – 5 Reasons to use Facebook

A client recently asked me if they needed to be on Facebook and was it worth it? Twelve months ago, I was not a convertee and would have definitely said no however a lot has happened in the past year and I said that “you would have to be nuts not to be on Facebook”.

Facebook is here to stay. A lot of people claim that it could go the way of the Dodo (or MySpace) however it has grown into such an evolved creature that, like the behemoth that is Google, it will not go quietly into the night. With the evolution of Facebook for Business, Facebook has cemented itself as a powerful marketing tool that cannot and should not be avoided.

Social BusinessAs it is such a great tool for promoting your business, here’s this month’s Five Hot Tips on promoting your business using Facebook.

1. Enhancing Your Online Presence

Facebook makes you look “cool” – seriously. There are two words that are on everyone’s lips in the online world – one is Google and the other is Facebook. By setting up a Facebook for Business page, you are hooking into the world’s biggest community and that can only be a good thing.

A great website and a smart Facebook page work hand in hand as effective marketing tools but only if they are set up correctly. Be sure that a Facebook LIKE button is clearly visible on your website and ensure that you have linked back to your website in every update that you make on the Facebook page. You need to send traffic both ways.

2. Networking and Making Contacts

Interact with your followers on Facebook. Visit their personal pages and see what “makes them tick”. Do they have their own businesses that might benefit from a relationship with yours? Encourage them to visit your page for “goodies” or just open up a conversation with them. If they are a prospective client or not, they may have contacts that could one day require your services.

3. Generating Word of Mouth Buzz

This is great marketing – cheap and easy. If you have an upcoming event or sale, why not start building up the hype a few weeks in advance and spread the work throughout Facebook. You need to be smart but release small tit-bits of information maybe a tantalising video via Facebook. Get your customers biting at the bit to get into your sale.

Brad Sugars from ActionCoach recently used this method to sell his latest book. He announced the book would be available in a small quantity and customers needed to preregister with his Facebook page. He discussed the content of the book and how it would benefit its readers and, in the end, it paid off. Brad sold on the hype and sold the number of books that he wanted.

4. Providing Customer Service and Support

This may sound like an odd-one however Facebook is a perfect forum to help your customers out. This does not necessarily mean giving away free support however Facebook allows your clients to have a conversation about the future of your company, current issues affecting the market and various others item that may benefit them. Provide links to other sites that can help as well.

You can easily use your Blog postings to populate your Facebook page however try to avoid this as Facebook is not the place for “long winded diatribes” – keep it short and simple.

By effectively using Facebook in this manner, you can build up your own company’s brand as a company of influence in your field of business.

5. Using Facebook for business – Research and Development

One company that uses Facebook to guide its future development is Black Milk Clothing. This is one business that pays close attention to what is said and what is posted about its products online. Facebook images are even embedded in the online shop showing the current product offerings modelled on girls who have already purchased them. New products are guided by what is suggested on the pages of Facebook and as a result, a ready-to-buy market is waiting to purchase as soon as new fashions are released.

Get your latest offerings onto your Facebook page and ask for good honest feedback. By being transparent with your potential customers, you will not only gain their trust but also generate interest in your product ready for launch day. Listen to suggestions as well, you might find some awesome ideas that could be winners for your company.

At the end of the day, the choice is simple. If you are not engaging your clients through social media marketing, you are surely lagging behind your competitors. Get into Facebook today; get those followers to LIKE you and your business should see the immediate benefits.

Rusty Mango Design

Rusty Mango Design